{"id":10476,"date":"2020-11-06T01:06:06","date_gmt":"2020-11-06T01:06:06","guid":{"rendered":"https:\/\/course.oeru.org\/ccom101\/?page_id=10476"},"modified":"2020-11-06T01:06:06","modified_gmt":"2020-11-06T01:06:06","slug":"getting-to-know-your-audience","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ccom101\/learning-pathways\/understanding-your-audience\/getting-to-know-your-audience\/","title":{"rendered":"Getting to know your audience"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"floatright\"><a href=\"https:\/\/wikieducator.org\/File:Meeting2.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Meeting2.jpg\" src=\"\/\/wikieducator.org\/images\/thumb\/7\/74\/Meeting2.jpg\/320px-Meeting2.jpg\" width=\"320\" height=\"213\" class=\"img-responsive\"><\/a><\/div>\n<table class=\"cquote\" style=\"margin:auto; border-collapse: collapse; border: none; background-color: transparent; width: auto;\">\n<tbody>\n<tr>\n<td width=\"20\" valign=\"top\" style=\"border:none; color:#B2B7F2;font-size:35px;font-family: 'Times New Roman', serif; font-weight: bold; text-align: left; padding: 10px 10px;\"> \u201c\n<\/td>\n<td valign=\"top\" style=\"border: none; padding: 4px 10px;\"> Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.\n<\/td>\n<td width=\"20\" valign=\"bottom\" style=\"border: none; color: #B2B7F2; font-size: 35px; font-family: 'Times New Roman', serif; font-weight: bold; text-align: right; padding: 10px 10px;\"> \u201d\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" class=\"cquotecite\" style=\"border: none; padding-right: 4%\">\n<p style=\"font-size: smaller; text-align: right;\"><cite style=\"font-style: normal;\">\u2014Simon Sinek<\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/ccom101\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Readings<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Read<br \/>\n<a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/saylordotorg.github.io\/text_business-communication-for-success\/s07-04-getting-to-know-your-audience.html\">Section 3.4: Getting to know your audience<\/a>, in Saylor Academy (Ed.) 2012. <i>Business Communication for Success<\/i>. (See page(s) 108 &#8211; 113 in <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/www.saylor.org\/site\/textbooks\/Business%20Communication%20for%20Success.pdf\">PDF<\/a> version.).<\/p>\n<p>This reading gives practical guidance on how to:\n<\/p>\n<dl>\n<dd>\n<ul>\n<li> learn more about your audience,\n<\/li>\n<li> develop successful perceptual strategies, and\n<\/li>\n<li> practice fair communication.\n<\/li>\n<\/ul>\n<\/dd>\n<\/dl>\n<p><b>Reciprocity<\/b>, a key fairness principle, includes <b>mutuality<\/b>, <b>non-judgmentalism<\/b>, <b>respect<\/b>, and <b>honesty<\/b> (all of these terms are outlined in the reading). Note that fair communication also includes using information from up-to-date and credible sources, and citing your sources.\n<\/p>\n<p>Meeting diverse audience expectations is key to effective communication. Getting to know your audiences\u2019 frames of reference requires research, time, and effort.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"discussion\" src=\"https:\/\/course.oeru.org\/ccom101\/wp-content\/themes\/oeru_course\/idevices\/Icon_discussion.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Discussion Forum<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>What other tools and\/or methods could you use to learn more about the people who are going to read what you write? Are there any particular advantages and\/or disadvantages to these?\n<\/p>\n<p>Share your thoughts in the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/forums.oeru.org\/t\/ccom101-getting-to-know-your-audience\/246\">course topic discussion forum<\/a> and see what ideas other learners have posted.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.034 seconds\nReal time usage: 0.043 seconds\nPreprocessor visited node count: 281\/1000000\nPreprocessor generated node count: 1350\/1000000\nPost\u2010expand include size: 7384\/2097152 bytes\nTemplate argument size: 3188\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:178536-0!*!*!*!*!2!* and timestamp 20201105185628 and revision id 1082237\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/ccom101\/learning-pathways\/understanding-your-audience\/perception\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/ccom101\/learning-pathways\/understanding-your-audience\/the-importance-of-listening\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer><\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u201c Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. \u201d \u2014Simon Sinek \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":10466,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10476","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/pages\/10476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/comments?post=10476"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/pages\/10476\/revisions"}],"predecessor-version":[{"id":10477,"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/pages\/10476\/revisions\/10477"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/pages\/10466"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/ccom101\/wp-json\/wp\/v2\/media?parent=10476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}