{"id":1068,"date":"2017-08-07T09:27:42","date_gmt":"2017-08-07T09:27:42","guid":{"rendered":"http:\/\/course.oeru.org\/ccom102\/?page_id=1068"},"modified":"2017-08-07T09:27:42","modified_gmt":"2017-08-07T09:27:42","slug":"making-an-argument","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ccom102\/learning-pathways\/presentations-to-persuade\/making-an-argument\/","title":{"rendered":"Making an argument"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n\t
\n\t\t
\n\t\t\t\"reading\"\n\t\t<\/div>\n\t\t
\n\t\t\t

Readings<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
\n\t\t
\n\t\t\t<\/p>\n

Read Chapter 14.5 in Business Communication for Success. In this reading, you will learn about the key components of effective persuasive arguments, and how to support your arguments with reliable, relevant evidence, and judicious use of emotional appeals.\n<\/p>\n

\nRecommended: Do chapter exercise three, which asks you to analyze an example of an emotional appeal in an advertisement or public service announcement.\n<\/p>\n

\n<\/p>\n

\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n

<\/p>\n

\n<\/div>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n