{"id":1070,"date":"2017-08-07T09:27:47","date_gmt":"2017-08-07T09:27:47","guid":{"rendered":"http:\/\/course.oeru.org\/ccom102\/?page_id=1070"},"modified":"2017-08-07T09:27:47","modified_gmt":"2017-08-07T09:27:47","slug":"video-signpost-bt-and-kuglich","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ccom102\/learning-pathways\/presentations-to-persuade\/video-signpost-bt-and-kuglich\/","title":{"rendered":"Video signpost &#8211; BT and Kuglich"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/ccom102\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Media<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>This video is a compilation of four ads to illustrate common persuasive tactics of emotional appeal, exaggeration, bandwagon, and loaded words.\n<\/p>\n<div class=\"plainlinks floatleft\"><iframe loading=\"lazy\" width=\"420px\" height=\"236px\" src=\"\/\/www.youtube.com\/embed\/azttKmT0rVc?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\nDo you think these persuasive tactics mentioned in the video are ethical? Why or why not?\n<\/p>\n<\/p>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/Corporate_communication\/CCOM102\/Feed\" title=\"Corporate communication\/CCOM102\/Feed\">course feed<\/a>.<\/i><\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/ccom102\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Media<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>View Daniel Kuglich: The Art of Rhetoric: Persuasive Techniques in Advertising [8:28 min]. This video explains and illustrates arguments based on appeals to emotion (pathos), logic (logos), and credibility (ethos) used in modern advertising.\n<\/p>\n<div class=\"plainlinks floatleft\"><iframe loading=\"lazy\" width=\"420px\" height=\"236px\" src=\"\/\/www.youtube.com\/embed\/FeCz5fy02JE?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.049 seconds\nReal time usage: 0.054 seconds\nPreprocessor visited node count: 293\/1000000\nPreprocessor generated node count: 1204\/1000000\nPost\u2010expand include size: 4420\/2097152 bytes\nTemplate argument size: 1321\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key wikiedu-mw_:pcache:idhash:180228-0!*!0!*!*!2!* and timestamp 20170806224830 and revision id 1021502\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/ccom102\/learning-pathways\/presentations-to-persuade\/making-an-argument\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/ccom102\/learning-pathways\/presentations-to-persuade\/ethical-communication\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Do you think these persuasive tactics mentioned in the video are ethical? Why or why not? Note: Your comment will be displayed in the course feed. \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1060,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1070","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages\/1070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages\/1070\/revisions"}],"predecessor-version":[{"id":1071,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages\/1070\/revisions\/1071"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages\/1060"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/media?parent=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}