{"id":1158,"date":"2017-08-07T09:32:03","date_gmt":"2017-08-07T09:32:03","guid":{"rendered":"http:\/\/course.oeru.org\/ccom102\/?page_id=1158"},"modified":"2017-08-07T09:32:03","modified_gmt":"2017-08-07T09:32:03","slug":"video-signpost-astrom","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ccom102\/learning-pathways\/survey-of-presentation-contexts\/video-signpost-astrom\/","title":{"rendered":"Video signpost &#8211; \u00c5str\u00f6m"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/ccom102\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Media<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>View video \u2013 Jesper \u00c5str\u00f6m: 5 C\u2019s of Viral Marketing: How to Make Something Go Viral. [13:21 min.] In this video, \u00c5str\u00f6m presents his theory of the five principles that influence whether or not a marketing message will go viral. These are creativity, conformity, charisma, challenge, and cheating.\n<\/p>\n<div class=\"plainlinks floatleft\"><iframe loading=\"lazy\" width=\"420px\" height=\"236px\" src=\"\/\/www.youtube.com\/embed\/aM_R4levCSM?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\nDo you agree with any or all \u00c5str\u00f6m\u2019s principles? Why or why not? If you know of a useful video on this topic, please share a link to it.\n<\/p>\n<\/p>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/Corporate_communication\/CCOM102\/Feed\" title=\"Corporate communication\/CCOM102\/Feed\">course feed<\/a>.<\/i><\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/ccom102\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Media<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<div class=\"plainlinks floatleft\"><iframe loading=\"lazy\" width=\"420px\" height=\"236px\" src=\"\/\/www.youtube.com\/embed\/?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.054 seconds\nReal time usage: 0.057 seconds\nPreprocessor visited node count: 293\/1000000\nPreprocessor generated node count: 1204\/1000000\nPost\u2010expand include size: 4258\/2097152 bytes\nTemplate argument size: 1131\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key wikiedu-mw_:pcache:idhash:180306-0!*!0!*!*!2!* and timestamp 20170807093156 and revision id 1021750\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/ccom102\/learning-pathways\/survey-of-presentation-contexts\/viral-messages\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/ccom102\/learning-pathways\/survey-of-presentation-contexts\/video-signpost-therichest\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Do you agree with any or all \u00c5str\u00f6m\u2019s principles? Why or why not? If you know of a useful video on this topic, please share a link to it. Note: Your comment will be displayed in the course feed. \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1118,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1158","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages\/1158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/comments?post=1158"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages\/1158\/revisions"}],"predecessor-version":[{"id":1159,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages\/1158\/revisions\/1159"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/pages\/1118"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/ccom102\/wp-json\/wp\/v2\/media?parent=1158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}