{"id":2812,"date":"2021-05-05T03:42:28","date_gmt":"2021-05-05T03:42:28","guid":{"rendered":"https:\/\/course.oeru.org\/ccom103\/?page_id=2812"},"modified":"2021-05-05T03:42:28","modified_gmt":"2021-05-05T03:42:28","slug":"press-releases-samples","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ccom103\/learning-pathways\/negative-and-crisis-communications\/press-releases-samples\/","title":{"rendered":"Press releases samples"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/ccom103\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Readings<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Read \u2013 Recent real-world press release example \u2013 <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/nationtalk.ca\/story\/canadian-council-for-aboriginal-business-ccab-announces-2016-progressive-aboriginal-relations-par-program-certified-companies\/Canadian\">Council for Aboriginal Business (CCAB) Announces 2016 Progressive Aboriginal Relations (PAR) Program Certified Companies<\/a> (about 5 min).\n<\/p>\n<p>\nApply \u2013 Use your favourite search engine to find out about writing an effective press release. The press release format is fairly standard, and well-described in many online resources. As you read, consider these focus questions: [Est. 15 minutes]\n<\/p>\n<ul>\n<li>What elements should be present in a press release?\n<\/li>\n<li>How should a press release be formatted?\n<\/li>\n<li>How do you determine the key message(s) you want to convey?\n<\/li>\n<\/ul>\n<p>\nNext, take ten minutes to review the preceding press release example, or one you choose, and answer these questions:\n<\/p>\n<ul>\n<li>What is the headline?\n<\/li>\n<li>What are the key messages?\n<\/li>\n<li>How effective is the communication of the key messages to readers?\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\nComment on anything from this learning pathway. Did you find it useful?\n<\/p>\n<\/p>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"https:\/\/wikieducator.org\/Corporate_communication\/CCOM103\/Feed\" title=\"Corporate communication\/CCOM103\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.016 seconds\nReal time usage: 0.018 seconds\nPreprocessor visited node count: 115\/1000000\nPreprocessor generated node count: 828\/1000000\nPost\u2010expand include size: 3546\/2097152 bytes\nTemplate argument size: 2065\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:178103-0!*!0!*!*!2!* and timestamp 20210505013836 and revision id 1014406\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/ccom103\/learning-pathways\/negative-and-crisis-communications\/video-signpost-conferences\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/ccom103\/learning-pathways\/communicating-across-difference\/overview-and-objectives\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<div id=\"wenote-ids\"><script type='text\/javascript' id='wenotes-ids'>\n    var WEnotesSite = \"https:\/\/wikieducator.org\";\n    var WEnotesPath = \"\/Intercultural_communication_teamwork_and_leadership\/Negative_and_crisis_communications\/Press_releases_samples\";\n    var WEnotesSiteID = \"0e3d258fbd36841f92259eefcd41d5e9\";\n    var WEnotesPathID = \"d521300a4e81d448246d887cbacc3b27\";\n    var WEnotesIDs = { site: \"https:\/\/wikieducator.org\", path: \"\/Intercultural_communication_teamwork_and_leadership\/Negative_and_crisis_communications\/Press_releases_samples\", site_id: \"0e3d258fbd36841f92259eefcd41d5e9\", path_id: \"d521300a4e81d448246d887cbacc3b27\" };\n<\/script><\/div>\n<\/div>\n<footer><\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Comment on anything from this learning pathway. Did you find it useful? 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