{"id":2852,"date":"2021-05-05T03:42:33","date_gmt":"2021-05-05T03:42:33","guid":{"rendered":"https:\/\/course.oeru.org\/ccom103\/?page_id=2852"},"modified":"2021-05-05T03:42:33","modified_gmt":"2021-05-05T03:42:33","slug":"video-signpost-strozza","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ccom103\/learning-pathways\/communicating-across-difference\/video-signpost-strozza\/","title":{"rendered":"Video signpost &#8211; Strozza"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/ccom103\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Media<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>View video \u2013 TEDxNorthernIllinoisUniversity \u2013 Ralph Strozza: <i>Cultural Awareness in Globalized World.<\/i> [15:33 min.] Strozza points out that global markets, mass migration, and Internet communications have made it necessary to understand diverse cultural systems to be economically successful. Investment and job stakes are high in the world trade of goods and services. Failure to customize your communication for target audience markets will likely result in business costs. Strozza gives recent examples of expensive corporate miscommunication by unfortunate image, word, or key message choices. He also mentions the new field of transcreation, focused on adapting business messages for different cultural contexts.<br style=\"clear:both;\">\n<\/p>\n<p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-gd0aaffjcuo\" style=\"max-width:400px;\" class=\"arve alignleft\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &apos;none&apos;;autoplay &apos;none&apos;;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map 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<code>420px<\/code> is not valid<\/small><\/p><\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.019 seconds\nReal time usage: 0.022 seconds\nPreprocessor visited node count: 147\/1000000\nPreprocessor generated node count: 1026\/1000000\nPost\u2010expand include size: 3380\/2097152 bytes\nTemplate argument size: 1827\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:178119-0!*!*!*!*!2!* and timestamp 20210505013842 and revision id 1011699\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/ccom103\/learning-pathways\/communicating-across-difference\/video-signpost-walrus-talks\">\u2190 Previous<\/a>\n          <\/li>\n<li 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