{"id":1983,"date":"2020-04-22T04:21:12","date_gmt":"2020-04-22T04:21:12","guid":{"rendered":"https:\/\/course.oeru.org\/cmt101\/?page_id=1983"},"modified":"2020-04-22T04:21:12","modified_gmt":"2020-04-22T04:21:12","slug":"growth-commodification-big-business","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/cmt101\/learning-pathways\/complementary-medicine-four-learning-modules\/growth-commodification-big-business\/","title":{"rendered":"Growth, commodification &amp; &#8216;big business&#8217;"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/cmt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Growth, commodification and big business<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>The overall field of complementary and alternative medicine (CAM) and the associated use of complementary medicines (CMs) have been increasing in popularity in Australia since the 1970s. An estimated 70-80% of the world&#8217;s population now use complementary medicines of some kind. In Australia, spending on complementary medicines increased by more than 100% between 1996 and 2004. Please listen to this short lecture about the growing popularity of CAM and CMs (handout available here <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/mylo.utas.edu.au\/content\/enforced\/318478-AW_CMX_19S2_20693_0_1_0_1_1\/Explaining%20the%20popularity%20of%20complementary%20medicine.pdf?_&amp;d2lSessionVal=Wryga0LC0SdTxMxtqlTME7jQm&amp;ou=318478\">Explaining the popularity of complementary medicine.pdf<\/a> )\n<\/p>\n<p>\n<\/p>\n<div class=\"plainlinks center\"><iframe loading=\"lazy\" width=\"425px\" height=\"355px\" src=\"\/\/www.youtube.com\/embed\/KBp4rKdG95Y?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Commodification\">Commodification<\/span><\/h2>\n<p>As discussed in the lecture, values such as wellness, natural and holistic are now viewed as commodities which can be bought or sold. Complementary medicines are often viewed as being part of the wellness industry and wellness is big business. This diagram from the Global Wellness Institute provides some information about their definition of the wellness industry, and of the different aspects that it covers, from healthy eating, CAM and spas, to beauty and anti-ageing products and &#8216;wellness lifestyle real estate&#8217;.\n<\/p>\n<p>\n<\/p>\n<div class=\"center\">\n<div class=\"floatnone\"><a href=\"https:\/\/wikieducator.org\/File:Global_wellness_industry.jpg\" class=\"image\" title=\"Global wellness industry\"><img loading=\"lazy\" decoding=\"async\" alt=\"Global wellness industry\" src=\"\/\/wikieducator.org\/images\/thumb\/7\/7f\/Global_wellness_industry.jpg\/800px-Global_wellness_industry.jpg\" width=\"800\" height=\"663\" class=\"img-responsive\"><\/a><\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Complementary_Medicines_are_Big_Business\">Complementary Medicines are Big Business<\/span><\/h2>\n<p>Complementary medicines are big business. Any trip to the supermarket or pharmacy will give you the chance to see this for yourself as you walk down long shopping aisles of products. Many of the products are now produced by multinational companies. Some brands such as Blackmores have themselves become large diverse companies. Blackmores was started by naturopath Maurice Blackmore in 1930, and was jointly owned by a group of naturopaths and the Blackmore family until it was publicly listed in 1985.  Maurice&#8217;s son Marcus remains very involved in the company. Other companies, also started by passionate advocates, have been bought out by global conglomerates. A recent example is Pukka Herbs, the popular UK herbal tea company which made its name based on ethical principles of ecological sustainability and fair trade, was recently bought by global giant Unilever, one of the biggest consumer product companies in the world. Closer to home, Swisse (originally Suisse) products started in small Melbourne bakery in the 1970s and in 2017 the company was sold to a Hong Kong company for almost $1.7b. Some other natural product brands are owned by pharmaceutical companies, for example Sanofi one of the world&#8217;s largest pharmaceutical companies, owns Nature&#8217;s Way, Bioorganic and Cenovis;Alticor the parent company of Amway (the multi-level marketing company), owns a controlling share of Metagenics.\n<\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/cmt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Reading<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p><a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.mja.com.au\/journal\/2004\/180\/11\/rise-and-rise-complementary-and-alternative-medicine-sociological-perspective\">Coulter ID, Willis EM<\/a>. The rise and rise of complementary and alternative medicine: a sociological perspective. MJA. 2004;180:587-9.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"discussion\" src=\"https:\/\/course.oeru.org\/cmt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_discussion.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Course Feed Discussion<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li>After listening to the lecture and reading the article, you are probably thinking about the reasons why you do (or do not ) use complementary medicines. List those reasons and think about how well they do (or do not) align with the possible explanations presented in the lecture.\n<\/li>\n<li>What are your thoughts on the big business side of CMs? Is this a positive or a negative change?\n<\/li>\n<\/ol>\n<p><br style=\"clear:both\">\n<\/p>\n<p>Share your thought on the course feed\n<\/p>\n<\/p>\n<p><div><p>You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/cmt101\/interactions\/course-feed\" title=\"Complementary medicine\/CMT101\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/cmt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Field Guide: Hyssopus officinalis<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<div class=\"plainlinks center\"><iframe loading=\"lazy\" width=\"425px\" height=\"355px\" src=\"\/\/www.youtube.com\/embed\/NJ2fbvoj40g?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n<\/p>\n<div class=\"center\">\n<div class=\"thumb tnone\">\n<div class=\"thumbinner thumbnail\" style=\"width:182px\"><a href=\"https:\/\/wikieducator.org\/File:Illustration_Hyssopus_officinalis0.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/wikieducator.org\/images\/thumb\/c\/c6\/Illustration_Hyssopus_officinalis0.jpg\/180px-Illustration_Hyssopus_officinalis0.jpg\" width=\"180\" height=\"318\" class=\"thumbimage img-responsive\"><\/a>  <\/p>\n<div class=\"thumbcaption\">Hyssopus officinalis<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.164 seconds\nReal time usage: 1.175 seconds\nPreprocessor visited node count: 525\/1000000\nPreprocessor generated node count: 1394\/1000000\nPost\u2010expand include size: 10405\/2097152 bytes\nTemplate argument size: 4335\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:186819-0!*!0!!*!2!* and timestamp 20200422042107 and revision id 1074881\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/cmt101\/learning-pathways\/complementary-medicine-four-learning-modules.\/-utilization-of-cam\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/cmt101\/learning-pathways\/complementary-medicine-four-learning-modules.\/-environmental-issues-of-cam-use-1-sourcing-and-supply\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Commodification As discussed in the lecture, values such as wellness, natural and holistic are now viewed as commodities which can be bought or sold. Complementary medicines are often viewed as being part of the wellness industry and wellness is big business. This diagram from the Global Wellness Institute provides some information about their definition of [&hellip;]<\/p>\n","protected":false},"author":155,"featured_media":0,"parent":1977,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1983","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/pages\/1983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/users\/155"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/comments?post=1983"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/pages\/1983\/revisions"}],"predecessor-version":[{"id":1984,"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/pages\/1983\/revisions\/1984"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/pages\/1977"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/cmt101\/wp-json\/wp\/v2\/media?parent=1983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}