{"id":1630,"date":"2017-05-24T21:47:52","date_gmt":"2017-05-24T21:47:52","guid":{"rendered":"http:\/\/course.oeru.org\/csf103\/?page_id=1630"},"modified":"2017-05-24T21:47:52","modified_gmt":"2017-05-24T21:47:52","slug":"strategic-goals-that-give-life-to-an-aspirational-vision","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/csf103\/learning-pathways\/framing-the-right-strategic-goals\/strategic-goals-that-give-life-to-an-aspirational-vision\/","title":{"rendered":"Strategic goals that give life to an aspirational vision"},"content":{"rendered":"
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\"\"<\/a> <\/p>\n
Auckland Skyline as seen from Devonport<\/div>\n<\/div>\n<\/div>\n

The vision for Auckland is \u201cThe world\u2019s most liveable city\u201d. The Auckland Plan then identifies seven high level objectives<\/a>, or strategic outcomes, that cluster initiatives and activities aimed at making Auckland the world\u2019s most liveable city. It\u2019s an ambitious vision, stated very simply, that involves an incredibly complex web of activity.\n<\/p>\n

Carpet manufacturer and sustainability pioneer Interface<\/a> has framed its vision alongside its Mission Zero commitment<\/a>,\n<\/p>\n

\u201cTo be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits \u2014 by 2020 \u2014 and in doing so we will become restorative through the power of influence.\u201d<\/p><\/blockquote>\n

This vision has inspired the people at Interface since 1995 and helped shaped the company\u2019s achievements that make it one of the most respected and recognised sustainability leaders in the world.\n<\/p>\n

Interface used the Natural Step framework to develop a sustainability strategy that could help focus the company\u2019s efforts to achieve this ambitious vision. It comprised seven high-level goals that Ray Anderson often called the seven fronts of Mount Sustainability:\n<\/p>\n

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  1. Eliminate Waste<\/b>: Eliminating all forms of waste in every area of the business\n<\/li>\n
  2. Benign Emissions<\/b>: Eliminating toxic substances from products, vehicles and facilities\n<\/li>\n
  3. Renewable Energy<\/b>: Operating facilities with renewable energy sources, solar, wind, landfill gas, biomass, low impact hydroelectric\n<\/li>\n
  4. Closing the Loop<\/b>: Redesigning processes and products to close the technical loop using recovered and bio-based materials\n<\/li>\n
  5. Resource Efficient Transportation<\/b>: Transporting people and products efficiently to reduce waste and emissions\n<\/li>\n
  6. Care for People<\/b>: Creating a culture that integrates sustainability principles and improves people lives and livelihoods\n<\/li>\n
  7. Redesign Commerce<\/b>: Creating a new business model that demonstrates and support the value of sustainability-based commerce\n<\/li>\n<\/ol>\n

    The real power and strength of these goals is that because they described ultimate success, as defined by a robust scientific understanding of sustainability, they have remained constant over time. This provides a stable basis for sustainability programmes and investment, and enables a consistent set of performance metrics.\n<\/p>\n

    In 2016 Interface updated its high-level sustainability strategy for the first time since 1995. Seeing that the 2020 goals were actually within its grasp, the company recognised that \u2018sustainability\u2019, or zero impact, was no longer enough and decided that it needed to work towards a net positive, restorative mission. The fresh mission is called \u2018Climate Take Back\u2019 and entails four goals that are shaped around the Natural Step\u2019s sustainability principles:\n<\/p>\n

    Only take what can be replaced
    \nSee carbon as a resource
    \nRestore nature\u2019s proven ability to restore
    \nRevolutionise our industries\n<\/p>\n

    Specifically, Climate Take Back includes four key commitments, as discussed in an article by Joel Makower \u2018Two steps forward: Inside Interface\u2019s bold new mission to achieve Climate Take Back\u2019:
    \nWe will bring carbon home and reverse climate change.
    \nWe will create supply chains that benefit all life.
    \nWe will make factories that are like forests.
    \nWe will transform dispersed materials into products and goodness.\n<\/p>\n

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