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The internet is showing us what it thinks we want to see, but not necessarily what we need to see.

—Eli Pariser


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Beware of filter bubbles

The term ‘filter bubble’ was coined by Eli Pariser. To learn more:

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It is important to follow and connect with a variety of people and organisations. Because we choose who we want to follow – usually like-minded individuals – social media can give us an unbalanced view. It is important to seek out new perspectives to expand our own views and re-think our assumptions.

In cultivating your PLN, it is important to include people you do not agree with. Doing so will make your PLN more diverse and will challenge your thinking.

In their book The power of pull: How smart moves, smartly made, can set big things in motion, John Haagel III, Lang Davison, and John Seely Brown stress the importance of reaching outside your usual areas of interest and expertise. Doing so will stretch you and help you avoid the insularity that can come from too much time spent in your own milieu, with only those who share your own interests.