{"id":5157,"date":"2023-02-22T21:06:40","date_gmt":"2023-02-22T21:06:40","guid":{"rendered":"https:\/\/course.oeru.org\/ient101\/?page_id=5157"},"modified":"2023-02-22T21:06:40","modified_gmt":"2023-02-22T21:06:40","slug":"overview","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ient101\/learning-pathways\/before-starting-your-own-business\/overview\/","title":{"rendered":"Overview"},"content":{"rendered":"
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\"Millimetre<\/a><\/div>\n

In this learning pathway, we look at what an entrepreneur should do before starting a business.
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Objectives<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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At the end of this learning pathway, you will be able to:\n<\/p>\n

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  1. Examine the key questions an entrepreneur should answer before starting a business.\n<\/li>\n
  2. Complete a due-diligence survey for a business idea\n<\/li>\n
  3. Distinguish between market research and market intelligence and explain the situations in which each approach should be used\n<\/li>\n
  4. Describe the basic steps of market research and corresponding purposes for each step\n<\/li>\n
  5. Describe competitive intelligence\n<\/li>\n
  6. Review types of market exchanges and partnerships\n<\/li>\n<\/ol>\n

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