{"id":5165,"date":"2023-02-22T21:06:41","date_gmt":"2023-02-22T21:06:41","guid":{"rendered":"https:\/\/course.oeru.org\/ient101\/?page_id=5165"},"modified":"2023-02-22T21:06:41","modified_gmt":"2023-02-22T21:06:41","slug":"competitive-intelligence","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ient101\/learning-pathways\/before-starting-your-own-business\/competitive-intelligence\/","title":{"rendered":"Competitive intelligence"},"content":{"rendered":"
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\"Competitive<\/a><\/div>\n

\u201cYou can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.\u201d<\/i> – Steve Jobs\n<\/p>\n

\nMany businesses offer the same product. You, the consumer have a choice. That choice will be influenced by a number of things, such as price, service, reputation, and image.\n<\/p>\n

Why do entrepreneurs need to consider the competition?\n<\/p>\n

Have you given any thought to who your competitors are?
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Required reading<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Read Competitive intelligence<\/a>\n<\/li>\n
  2. Think about competing interdependent firms you come across every day. These examples were given in the text:\n