{"id":5169,"date":"2023-02-22T21:06:42","date_gmt":"2023-02-22T21:06:42","guid":{"rendered":"https:\/\/course.oeru.org\/ient101\/?page_id=5169"},"modified":"2023-02-22T21:06:42","modified_gmt":"2023-02-22T21:06:42","slug":"market-exchanges-and-partnerships","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/ient101\/learning-pathways\/before-starting-your-own-business\/market-exchanges-and-partnerships\/","title":{"rendered":"Market exchanges and partnerships"},"content":{"rendered":"
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\"Buying<\/a><\/div>\n\n\n\n\n
\u201c\n<\/td>\n The exchange process is the act of obtaining a desired object from someone by offering something of value<\/b> in return. The exchange between the person in need (i.e., someone who offers money or some other personal resource) and the organization selling the product<\/b>, service<\/b>, or idea results in a transaction.<\/i>\n<\/td>\n \u201d\n<\/td>\n<\/tr>\n
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\u2014Boundless Marketing \/ Lumen Learning<\/a><\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\nIn other words, there is a relationship between a buyer and a seller. Understanding the nature of this relationship is important when preparing your business plan.
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Required reading<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Read Securing and managing external relationships: Marketing exchanges and partnerships<\/a> on OPenStax CNN.\n<\/li>\n
  2. In your Learning Journal blog,\n
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    1. Describe a relationship for each of the four types discussed in the reading:\n