Weighting table

Each task contributes to the calculation of the final grade according to the following proportional weightings.

Task Weighting
Task 1:Prepare a business plan for your start-up business. 75%
Task 2:Prepare a business presentation based on your business plan. 25%
Total 100%

Download print version of Assessment Description and Rubrics for IENT102 (pdf)

Task 1: Prepare a business plan for your start-up business

Total marks: 75
This task is divided into five sections:

Section 1: Executive Summary Marks

The applicant has:

  • included all required elements in the Executive Summary, with an appropriate balance to the elements
  • appropriately selected and summarised all key points
  • reflected critically on the core elements of their business start-up
9 – 10

The applicant has:

  • included all required elements in the Executive Summary
  • appropriately selected and summarised most key points
  • explained the core elements of their business start-up
7 – 8

The applicant has:

  • included most required elements in the Executive Summary
  • appropriately selected and summarised some key points, though these could be further developed
  • provided a basic description of the core elements of their business start-up
5 – 6
The applicant has:

  • not included some required elements in the Executive Summary
  • omitted several key points and/or has not summarised them adequately
  • not provided an adequate description of the core elements of their business start-up
0 – 4
(Not achieved)

Section 2: Company Information Marks

The applicant has:

  • included all of the required elements for this section
  • provided a well-justified rationale for their chosen legal form of business
5

The applicant has:

  • included all of the required elements for this section
  • provided a basic rationale for their chosen legal form of business
3 – 4

The applicant has:

  • not included all of the required elements for this section
  • not provided an adequate rationale for their chosen legal form of business
0 – 2
(Not achieved)

Section 3: Product/service Marks

The applicant has:

  • included all of the required elements for this section
  • clearly and comprehensively explained their intended product or service
  • critically reflected on the resources and prototyping required for their product or service
14 – 15

The applicant has:

  • included all of the required elements for this section
  • clearly explained their intended product or service
  • provided a clear description of the resources and prototyping required for their product or service
11 – 13

The applicant has:

  • included all of the required elements for this section
  • adequately described their intended product or service
  • provided a basic description of the resources and prototyping required for their product or service
8 – 10
The applicant has:

  • not included all of the required elements for this section
  • not adequately described their intended product or service
  • not provided an adequate description of the resources and/or prototyping required for their product or service
0 – 7
(Not achieved)

Section 4: Strategy and Implementation Marks

The applicant has:

  • included all of the required elements for this section
  • clearly and comprehensively explained each element of their strategy and implementation
  • identified at least two (2) relevant legal, ethical, and/or moral considerations for their business start-up, and has critically reflected on their implications
26 – 30

The applicant has:

  • included all of the required elements for this section
  • clearly explained each element of their strategy and implementation
  • identified at least two (2) relevant legal, ethical, and/or moral considerations for their business start-up, and has explained their implications
21 – 25

The applicant has:

  • included most of the required elements for this section
  • explained most elements of their strategy and implementation, though these could be further developed
  • identified at least one (1) relevant legal, ethical, and/or moral considerations for their business start-up, and has provided a basic description of the implications
15 – 20
The applicant has:

  • not included some of the required elements for this section
  • not adequately explained their strategy and implementation,
  • not identified any relevant legal, ethical, and/or moral considerations for their business start-up, and/or has not provided an adequate description of the implications
0 – 14
(Not achieved)

Section 5: Human resources plan Marks

The applicant has:

  • included both of the required elements for this section
  • reflected critically on the staffing needs of their business start-up, and provided a clear rationale for their staffing plan
5

The applicant has:

  • included both of the required elements for this section
  • described the staffing needs of their business start-up, and provided a basic rationale for their staffing plan
3 – 4

The applicant has:

  • not included one or more of the required elements for this section
  • not adequately described the staffing needs of their business start-up, and/or has not provided an adequate rationale for their staffing plan
0 – 2
(Not achieved)

Professional presentation and formatting (all sections) Marks
  • Excellent use of language
  • All information is clearly communicated
  • Language and style are appropriate for a business audience
  • Very well presented, with clear sections, relevant headings, and consistent styles throughout
  • Minimal spelling and/or grammatical errors (1 or 2)
4 – 5
  • Language is understandable
  • Most information is clearly communicated
  • Language and style are mostly appropriate for a business audience
  • Well presented overall, with generally clear sections and relevant headings; styles used are mostly consistent
  • Very few spelling and/or grammatical errors
2 – 3
  • Language lacks clarity
  • Some information is not clearly communicated
  • Language and style are not consistently appropriate for a business audience
  • Presentation is unclear or inadequate
  • Many spelling and/or grammatical errors
0 – 1
(Not achieved)

Coherence of plan Marks
  • All sections of the plan are fully integrated
  • There are no contradictions within the content of the plan
  • The overall plan is complete, and clearly shows the intended direction of the start-up business
4 – 5
  • There are clear relationships between the sections of the plan
  • There are a few minor contradictions within the content of the plan
  • The overall plan is complete enough to show the general direction of the start-up business; some minor gaps are evident
2 – 3
  • The relationships between the sections of the plan are not clear
  • There are significant contradictions within the content of the plan
  • The overall plan is not complete or clear enough to show the general direction of the start-up business
0 – 1
(Not achieved)

Task 2: Prepare a business presentation based on your business plan

Total marks: 25

Structure and organisation Marks
  • The presentation is made up of 10-12 slides, as per the task instructions
  • The presentation slide deck is very well structured, with a clear and logical progression from start to finish
  • Individual slides are all very well organised
7 – 8
  • The presentation is made up of 10-12 slides, as per the task instructions
  • The presentation slide deck is well structured overall, with a clear and logical progression from start to finish, though this could be improved
  • Individual slides are generally well organised
4 – 6
  • The presentation is made up of too many or not enough slides
  • The presentation slide deck lacks structure; the progression from start to finish is not clear and/or not logical
  • Individual slides are not (or are not adequately) organised
0 – 3
(Not achieved)

Choice of content Marks
  • The presentation content is coherent throughout; there are no contradictions within the content
  • The applicant has critically reflected on the appropriate information to include, given the intended audience
7 – 8
  • The presentation content is mostly coherent; there are minor contradictions and/or gaps within the content
  • The applicant has included appropriate information for the intended audience
4 – 6
  • The presentation content is often not coherent and/or is unclear; there are significant contradictions and/or gaps within the content
  • The applicant has not adequately considered the intended audience
0 – 3
(Not achieved)

Visual design Marks

The applicant has:

  • demonstrated an excellent understanding of the basic principles of visual design, with a careful use of images, colour, and font throughout the slide deck
  • selected appropriate text, images, and styles throughout the slide deck to enhance the viewer’s experience and understanding
  • used styles consistently throughout the slide deck
  • included the source of any images used
5 – 6

The applicant has:

  • demonstrated a good understanding of the basic principles of visual design; the use of images, colour, and font is good overall, though could be improved in places
  • generally selected appropriate text, images and styles to enhance the viewer’s experience and understanding
  • used styles consistently in most of the slide deck
  • included the source of most images used
3 – 4

The applicant has:

  • not demonstrated an adequate understanding of the basic principles of visual design
  • for the most part, not selected text, images and/or styles that are appropriate to enhance the viewer’s experience and understanding
  • not used styles consistently in a large proportion of the slide deck
  • not included the source of most images used
0 – 2
(Not achieved)

Use of language Marks
  • Excellent use of language
  • Language and style are appropriate for a business presentation
  • Minimal spelling and/or grammatical errors (1 or 2)
3
  • Language is understandable
  • Language and style are mostly appropriate for a business presentation
  • Very few spelling and/or grammatical errors
2
  • Language lacks clarity
  • Language and style are not consistently appropriate for a business presentation
  • Many spelling and/or grammatical errors
0 – 1
(Not achieved)