{"id":1082,"date":"2018-03-05T23:50:20","date_gmt":"2018-03-05T23:50:20","guid":{"rendered":"https:\/\/course.oeru.org\/lida100\/?page_id=1082"},"modified":"2018-03-05T23:50:20","modified_gmt":"2018-03-05T23:50:20","slug":"the-medium-is-the-message","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/lida100\/unit-4\/mass-media\/the-medium-is-the-message\/","title":{"rendered":"The medium is the message"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/lida100\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>The medium is the message<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Consider the following questions:\n<\/p>\n<ul>\n<li> Do the technologies that provide content (i.e. the form) influence the message?\n<\/li>\n<li> If you don&#8217;t understand the medium, can you understand the message?\n<\/li>\n<li> What has greater impact on society, the content of the videos on Youtube or the fact that Youtube exists?\n<\/li>\n<\/ul>\n<p>Watch this short video which summarises the central tenets of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Marshall_McLuhan\" class=\"extiw\" title=\"w:Marshall McLuhan\">Marshal McLuhan&#8217;s<\/a> media theory.\n<\/p>\n<div class=\"plainlinks floatleft\"><iframe loading=\"lazy\" width=\"425px\" height=\"355px\" src=\"\/\/www.youtube.com\/embed\/09ML9n5f1fE?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p><br style=\"clear:both;\"><\/p>\n<p>For further explanation, watch the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/youtu.be\/OseOb_wBsi4\">Medium is the message<\/a> published by Folding Ideas.\n<\/p>\n<p>Share you thoughts by posting a comment on WENotes, for example:\n<\/p>\n<ul>\n<li><i>The most important message is &#8230;<\/i>\n<\/li>\n<li><i>I don&#8217;t agree that &#8230;<\/i>\n<\/li>\n<li> <i>The medium is no longer the message because &#8230;<\/i>\n<\/li>\n<li> <i>The message is the medium because &#8230;<\/i>\n<\/li>\n<\/ul>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/lida100\/course-feeds\/lida104-feed\" title=\"Learning in a digital age\/LiDA104\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/lida100\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Annotation - The meaning of 'The medium is the message'<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read: Federman, M. (2004, July 23). <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/individual.utoronto.ca\/markfederman\/article_mediumisthemessage.htm\">What is the Meaning of The Medium is the Message?<\/a> Retrieved July 21, 2017.\n<\/li>\n<li> Log in to the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/hypothes.is\/groups\/PaEzrmw6\/oerulida104\">OERuLiDa104 Hypothes.is group<\/a> to annotate or reply to posts on: <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/individual.utoronto.ca\/markfederman\/article_mediumisthemessage.htm\">What is the Meaning of The Medium is the Message<\/a>. <small>(Note: if your&#8217;e using Chrome or Firefox with the extension or bookmark installed, first launch Hypothesis then go to: <a rel=\"nofollow\" class=\"external free\" href=\"http:\/\/individual.utoronto.ca\/markfederman\/article_mediumisthemessage.htm\">http:\/\/individual.utoronto.ca\/markfederman\/article_mediumisthemessage.htm<\/a> or alternatively paste this link at <a rel=\"nofollow\" class=\"external free\" href=\"https:\/\/via.hypothes.is\/\">https:\/\/via.hypothes.is\/<\/a> after you have <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/hypothes.is\/login\">logged in<\/a> to Hypothes.is. 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