{"id":5027,"date":"2023-02-22T02:34:29","date_gmt":"2023-02-22T02:34:29","guid":{"rendered":"https:\/\/course.oeru.org\/lida104\/?page_id=5027"},"modified":"2023-02-22T02:34:29","modified_gmt":"2023-02-22T02:34:29","slug":"the-medium-is-the-message","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/lida104\/learning-pathways\/mass-media\/the-medium-is-the-message\/","title":{"rendered":"The medium is the message"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/lida104\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>The medium is the message<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Consider the following questions:\n<\/p>\n<ul>\n<li> Do the technologies that provide content (i.e. the form) influence the message?\n<\/li>\n<li> If you don&#8217;t understand the medium, can you understand the message?\n<\/li>\n<li> What has greater impact on society, the content of the videos on Youtube or the fact that Youtube exists?\n<\/li>\n<\/ul>\n<p>Watch this short video which summarises the central tenets of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Marshall_McLuhan\" class=\"extiw\" title=\"w:Marshall McLuhan\">Marshal McLuhan&#8217;s<\/a> media theory.\n<\/p>\n<p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-09ml9n5f1fe\" style=\"max-width:400px;\" class=\"arve alignleft\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &apos;none&apos;;autoplay &apos;none&apos;;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-09ml9n5f1fe\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/09ML9n5f1fE?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"224.8\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/09ML9n5f1fE?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"Marshall McLuhan\" width=\"400\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/course.oeru.org\\\/lida104\\\/learning-pathways\\\/mass-media\\\/the-medium-is-the-message\\\/#arve-youtube-09ml9n5f1fe\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/09ML9n5f1fE?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\",\"name\":\"Marshall McLuhan\"}<\/script>\n\t\n<div class=\"arve-error\"><p><small><abbr title=\"Advanced Responsive Video Embedder\">ARVE<\/abbr> error: maxwidth: <code>425px<\/code> is not valid<\/small><\/p><\/div>\n<\/div><br style=\"clear:both;\"><\/p>\n<p>For further explanation, watch the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/youtu.be\/OseOb_wBsi4\">Medium is the message<\/a> published by Folding Ideas.\n<\/p>\n<p>Share you thoughts by posting a comment on WENotes, for example:\n<\/p>\n<ul>\n<li><i>The most important message is &#8230;<\/i>\n<\/li>\n<li><i>I don&#8217;t agree that &#8230;<\/i>\n<\/li>\n<li> <i>The medium is no longer the message because &#8230;<\/i>\n<\/li>\n<li> <i>The message is the medium because &#8230;<\/i>\n<\/li>\n<\/ul>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/lida104\/interactions\/course-feed\" title=\"Learning in a digital age\/LiDA104\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/lida104\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Annotation - The meaning of 'The medium is the message'<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read: Federman, M. (2004, July 23). <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/individual.utoronto.ca\/markfederman\/article_mediumisthemessage.htm\">What is the Meaning of The Medium is the Message?<\/a> Retrieved July 21, 2017.\n<\/li>\n<li> Log in to <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/hypothes.is\/login\">Hypothes.is<\/a> to annotate or reply to posts on: <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/individual.utoronto.ca\/markfederman\/article_mediumisthemessage.htm\">What is the Meaning of The Medium is the Message<\/a> (direct <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/via.hypothes.is\/http:\/\/individual.utoronto.ca\/markfederman\/article_mediumisthemessage.htm\">hypothes.is link<\/a>). <b>Remember<\/b> to tag your post using the course code: <b>LiDA104<\/b>. <small>(Note: You must be logged into your <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/hypothes.is\/login\">hypothes.is account<\/a> to launch the annotation buttons. Consult the OERu support site for help on <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/course.oeru.org\/support\/studying-courses\/course-annotations\/\">using annotations<\/a>.)<\/small>\n<\/li>\n<\/ol>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.052 seconds\nReal time usage: 0.062 seconds\nPreprocessor visited node count: 281\/1000000\nPreprocessor generated node count: 1230\/1000000\nPost\u2010expand include size: 8047\/2097152 bytes\nTemplate argument size: 4343\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:182268-0!*!0!*!*!2!* and timestamp 20230221110127 and revision id 1033714\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/lida104\/learning-pathways\/mass-media\/history-of-mass-media\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/lida104\/learning-pathways\/mass-media\/manufacturing-consent\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<div id=\"wenote-ids\"><script type='text\/javascript' id='wenotes-ids'>\n    var WEnotesSite = \"https:\/\/wikieducator.org\";\n    var WEnotesPath = \"\/Learning_in_a_digital_age\/LiDA104\/Mass_media\/McLuhan\";\n    var WEnotesSiteID = \"0e3d258fbd36841f92259eefcd41d5e9\";\n    var WEnotesPathID = \"1f200fe3f42416f5ba88fc13cf086651\";\n    var WEnotesIDs = { site: \"https:\/\/wikieducator.org\", path: \"\/Learning_in_a_digital_age\/LiDA104\/Mass_media\/McLuhan\", site_id: \"0e3d258fbd36841f92259eefcd41d5e9\", path_id: \"1f200fe3f42416f5ba88fc13cf086651\" };\n<\/script><\/div>\n<\/div>\n<footer><\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5021,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5027","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/pages\/5027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/comments?post=5027"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/pages\/5027\/revisions"}],"predecessor-version":[{"id":5028,"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/pages\/5027\/revisions\/5028"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/pages\/5021"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/lida104\/wp-json\/wp\/v2\/media?parent=5027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}