{"id":4878,"date":"2020-06-08T01:52:20","date_gmt":"2020-06-08T01:52:20","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4878"},"modified":"2020-06-08T01:52:20","modified_gmt":"2020-06-08T01:52:20","slug":"about","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/startup\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"floatright\"><a href=\"https:\/\/wikieducator.org\/File:Whiteboard-coloured-pens.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Whiteboard-coloured-pens.jpg\" src=\"\/\/wikieducator.org\/images\/thumb\/b\/b9\/Whiteboard-coloured-pens.jpg\/320px-Whiteboard-coloured-pens.jpg\" width=\"320\" height=\"213\" class=\"img-responsive\"><\/a><\/div>\n<p><b>Course Name<\/b>: Core Foundations of Successful Marketing (PMKT101)\n<\/p>\n<p>In this course you&#8217;ll learn the basics of undertaking marketing in today&#8217;s environment.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"What_will_I_learn.3F\">What will I learn?<\/span><\/h2>\n<p>Upon successful completion of this course, you will be able to:\n<\/p>\n<ul>\n<li> Define marketing and outline its components\n<\/li>\n<li> Explain key marketing concepts and terminology\n<\/li>\n<li> Examine the role that marketing plays in society and in different types of organisation\n<\/li>\n<li> Analyse the \u201c4Ps\u201d of marketing, i.e. product, price, place and promotion\n<\/li>\n<li> Describe the stages of the product life-cycle\n<\/li>\n<li> Outline the controllable and uncontrollable factors that can influence marketing strategy\n<\/li>\n<li> Identify an appropriate marketing mix for a particular product or service\n<\/li>\n<li> Define aspects of a segmentation, targeting and positioning strategy\n<\/li>\n<li> Apply principles of market segmentation to segment a broad market into distinct customer segments\n<\/li>\n<li> Identify needs, behaviours and characteristics of different target markets\n<\/li>\n<li> Explain why products are positioned differently\n<\/li>\n<li> Develop core components of a marketing strategy and plan for a particular product or service\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"What.27s_involved.3F\">What&#8217;s involved?<\/span><\/h2>\n<p>This micro-course is offered online for independent study or you can join an international community of learners in gaining a better understanding of successful marketing. There are four learning pathways, each containing numerous resources and activities.\n<\/p>\n<p>The learning pathways are:\n<\/p>\n<ul>\n<li> <a href=\"\/pmkt101\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT101\/Orientation\/Overview\">Orientation learning pathway<\/a> (optional if you have already completed another OERu micro-course)\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/overview\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Overview\">Marketing products and services<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/overview\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Overview\">Optimizing the marketing mix (the 4Ps)<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/overview\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Overview\">Segmenting markets and target audiences<\/a>\n<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"What_prerequisites_should_I_have.2C_if_any.3F\">What prerequisites should I have, if any?<\/span><\/h2>\n<p>Anyone is free to participate in this course. An internet connection and basic web browsing skills are recommended with the ability to create a blog and microblog account (instructions and self-study tutorials provided.) You are requested to keep a personal learning journal as reflection has been shown to increase learning markedly.\n<\/p>\n<p>You will need to be proficient in English language (reading, writing and listening) to participate successfully in this course.\n<\/p>\n<p>This is one of three micro-courses which together make up the <i>Principles of Marketing<\/i> course. Each micro-course can be studied independently, but we recommend study in the following order because the later micro-courses draw to some extent on knowledge, skills and resources developed in the earlier ones:\n<\/p>\n<p><!-- WEtheme eyJwIjoiT0VSZiIsImNzcyI6ImNzc1wvZm9udC1hd2Vzb21lXC9jc3NcL2ZvbnQtYXdlc29tZS5taW4uY3NzIiwiaGVhZGVyIjoiYmx1ci5odG1sIn0= -->\n<\/p>\n<table class=\"oeru1 table table-striped\">\n<tbody>\n<tr>\n<th>Micro-course number\n<\/th>\n<th>Micro-course name and link\n<\/th>\n<\/tr>\n<tr>\n<td>PMKT101<\/td>\n<td><a href=\"\/pmkt101\/core-foundations-of-successful-marketing\" title=\"Principles of marketing\/PMKT101\/home\">Core foundations of successful marketing<\/a>\n<\/td>\n<\/tr>\n<tr>\n<td>PMKT102<\/td>\n<td><a href=\"https:\/\/wikieducator.org\/Principles_of_marketing\/PMKT102\/home\" title=\"Principles of marketing\/PMKT102\/home\">Marketing research and customer insights<\/a>\n<\/td>\n<\/tr>\n<tr>\n<td>PMKT103<\/td>\n<td><a href=\"https:\/\/wikieducator.org\/Principles_of_marketing\/PMKT103\/home\" title=\"Principles of marketing\/PMKT103\/home\">Launching products and generating market demand<\/a>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>All the micro-courses can be accessed and consulted freely online.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"What_assessment_options_do_I_have.3F\">What assessment options do I have?<\/span><\/h2>\n<p>There are various options for assessment and certification of participation. Please refer to the <a href=\"\/pmkt101\/assessment\/assessment-overview\" title=\"Principles of marketing\/PMKT101\/Assessment\/Overview\"> Assesssment Overview<\/a> for full information.\n<\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.019 seconds\nReal time usage: 0.024 seconds\nPreprocessor visited node count: 29\/1000000\nPreprocessor generated node count: 52\/1000000\nPost\u2010expand include size: 47\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:177081-0!*!0!!*!2!* and timestamp 20200608010236 and revision id 1078686\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/startup\/start-here\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/startup\/site-map\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Course Name: Core Foundations of Successful Marketing (PMKT101) In this course you&#8217;ll learn the basics of undertaking marketing in today&#8217;s environment. What will I learn? Upon successful completion of this course, you will be able to: Define marketing and outline its components Explain key marketing concepts and terminology Examine the role that marketing plays in [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4874,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4878","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4878"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4878\/revisions"}],"predecessor-version":[{"id":4879,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4878\/revisions\/4879"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4874"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}