{"id":4880,"date":"2020-06-08T01:52:23","date_gmt":"2020-06-08T01:52:23","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4880"},"modified":"2020-06-08T01:52:23","modified_gmt":"2020-06-08T01:52:23","slug":"site-map","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/startup\/site-map\/","title":{"rendered":"Site map"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<ul>\n<li> <a href=\"\/pmkt101\/core-foundations-of-successful-marketing\" title=\"Principles of marketing\/PMKT101\/home\">Core foundations of successful marketing<\/a>\n<\/li>\n<li> Startup\n<ul>\n<li> <a href=\"\/pmkt101\/startup\/start-here\" title=\"Principles of marketing\/PMKT101\/Start here\">Start here<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/startup\/about\" title=\"Principles of marketing\/PMKT101\/About\">About<\/a>\n<\/li>\n<li> <strong class=\"selflink\">Site map<\/strong>\n<\/li>\n<\/ul>\n<\/li>\n<li> Course guide\n<ul>\n<li> <a href=\"\/pmkt101\/course-guide\/overview\" title=\"Principles of marketing\/PMKT101\/Course guide\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/course-guide\/learning-outcome-and-objectives\" title=\"Principles of marketing\/PMKT101\/Course guide\/Course aims\">Learning outcome and objectives<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/course-guide\/syllabus\" title=\"Principles of marketing\/PMKT101\/Course guide\/Syllabus\">Syllabus<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/course-guide\/activities-and-learning-challenges\" title=\"Principles of marketing\/PMKT101\/Course guide\/Learning challenges\">Activities and learning challenges<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/course-guide\/resources\" title=\"Principles of marketing\/PMKT101\/Course guide\/Resources\">Resources<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Interactions\n<ul>\n<li> <a href=\"\/pmkt101\/interactions\/course-announcements\" title=\"Principles of marketing\/PMKT101\/Announcements\">Course announcements<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT101\/Feed\">Course feed<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Learning pathways\n<ul>\n<li> Orientation\n<ul>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT101\/Orientation\/Overview\">Overview<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/oeru-platform\" title=\"Principles of marketing\/PMKT101\/Orientation\/OERu platform\">OERu platform<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/oeru-social-network\" title=\"Principles of marketing\/PMKT101\/Orientation\/Mastodon\">OERu social network<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/oeru-forums\" title=\"Principles of marketing\/PMKT101\/Orientation\/Orientation\/Forums\">OERu forums<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/website-annotations\" title=\"Principles of marketing\/PMKT101\/Orientation\/Annotations\">Website annotations<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/oeru-resource-bank\" title=\"Principles of marketing\/PMKT101\/Orientation\/Resource bank\">OERu resource bank<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/learning-journal-blog\" title=\"Principles of marketing\/PMKT101\/Orientation\/Blog\">Learning journal blog<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/start-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT101\/Orientation\/Start declare yourself challenge\">Start &#8211; Declare yourself challenge<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/tasks-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT101\/Orientation\/Tasks declare yourself challenge\">Tasks &#8211; Declare yourself challenge<\/a>\n<\/li>\n<li><a href=\"\/pmkt101\/learning-pathways\/orientation\/outputs-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT101\/Orientation\/Outputs declare yourself challenge\">Outputs &#8211; Declare yourself challenge<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Marketing products and services\n<ul>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/overview\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/what-is-marketing\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Required reading\">What is marketing?<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/video-signpost-4ps-of-the-marketing-mix\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Video signpost\">Video signpost: 4Ps of the marketing mix<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/video-signpost-how-to-get-your-ideas-to-spread\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Video signpost 2\">Video signpost: How to get your ideas to spread<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/start-marketing-products-challenge\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Marketing products skills challenge\">Start &#8211; Marketing products challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/tasks-marketing-products-challenge\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Marketing products skills challenge tasks\">Tasks &#8211; Marketing products challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/outputs-marketing-products-challenge\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Marketing products skills challenge outputs\">Outputs &#8211; Marketing products challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/quiz\" title=\"Principles of marketing\/PMKT101\/Marketing products and services\/Quiz 2\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Optimizing the marketing mix (the 4Ps)\n<ul>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/overview\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/understanding-the-marketing-mix\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Required reading 1\">Understanding the marketing mix<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/new-and-existing-products\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/New and existing products\">New and existing products<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/video-signpost-importance-of-pricing\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Video signpost\">Video signpost: Importance of pricing<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/price\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Price\">Price<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/price-the-only-revenue-generator\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Pricing\">Price the only revenue generator<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/demand-based-pricing\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Demand\">Demand-based pricing<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/place\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Place\">Place<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/audio-signpost-promotion\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Promotion\/Audio\">Audio Signpost: Promotion<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/start-marketing-mix-challenge\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Marketing mix skills challenge\">Start &#8211; Marketing mix challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/tasks-marketing-mix-challenge\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Marketing mix skills challenge tasks\">Tasks &#8211; Marketing mix challenge<\/a>\n<\/li>\n<li>  <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/outputs-marketing-mix-challenge\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Marketing mix skills challenge outputs\">Outputs &#8211; Marketing mix challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/quiz\" title=\"Principles of marketing\/PMKT101\/Optimizing the Marketing Mix\/Quiz 3\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Market segmentation, target markets and product positioning\n<ul>\n<li> <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/overview\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/video-signpost-segmenting-markets\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Video signpost\">Video Signpost: Segmenting markets<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/segmenting-markets-and-targeting-audiences\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Required reading 1\">Segmenting markets and targeting audiences<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/targeting\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Targeting\">Targeting<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/positioning\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Positioning\">Positioning<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/understanding-your-audiences\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Understanding\">Understanding your audiences<\/a>\n<\/li>\n<li>  <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/start-segmenting-markets-challenge\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Segmenting markets skills challenge\">Start &#8211; Segmenting markets challenge<\/a>\n<\/li>\n<li>  <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/tasks-segmenting-markets-challenge\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Segmenting markets skills challenge tasks\">Tasks &#8211; Segmenting markets challenge<\/a>\n<\/li>\n<li>  <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/outputs-segmenting-markets-challenge\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Segmenting markets skills challenge outputs\">Outputs &#8211; Segmenting markets challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/quiz\" title=\"Principles of marketing\/PMKT101\/Segmenting markets target audiences\/Quiz 2\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li> Assessment\n<ul>\n<li> <a href=\"\/pmkt101\/assessment\/assessment-overview\" title=\"Principles of marketing\/PMKT101\/Assessment\/Overview\">Assessment overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/assessment\/certification-and-qualification-options\" title=\"Principles of marketing\/PMKT101\/Assessment\/Certification options\">Certification and qualification options<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/assessment\/how-to-certify-participation\" title=\"Principles of marketing\/PMKT101\/Assessment\/Certify participation\">How to certify participation<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/assessment\/about-stackable-micro-credentials\" title=\"Principles of marketing\/PMKT101\/Assessment\/Stackable micro-credentials\">About stackable micro-credentials<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/assessment\/certificate-in-business\" title=\"Principles of marketing\/PMKT101\/Assessment\/CERTHE\">Certificate in business<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/assessment\/pmkt101-edubit-assessment-tasks\" title=\"Principles of marketing\/PMKT101\/Assessment\/PMKT101 Edubit\">PMKT101 EduBit assessment tasks<\/a>\n<\/li>\n<li> <a href=\"\/pmkt101\/assessment\/pmkt101-edubit-rubric\" title=\"Principles of marketing\/PMKT101\/Assessment\/PMKT101 Rubric\">PMKT101 EduBit rubric<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.014 seconds\nReal time usage: 0.016 seconds\nPreprocessor visited node count: 3\/1000000\nPreprocessor generated node count: 18\/1000000\nPost\u2010expand include size: 6261\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:185958-0!*!0!*!*!*!* and timestamp 20200607220440 and revision id 1069943\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/startup\/about\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/course-guide\/overview\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Core foundations of successful marketing Startup Start here About Site map Course guide Overview Learning outcome and objectives Syllabus Activities and learning challenges Resources Interactions Course announcements Course feed Learning pathways Orientation Overview OERu platform OERu social network OERu forums Website annotations OERu resource bank Learning journal blog Start &#8211; Declare yourself challenge Tasks &#8211; [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4874,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4880","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4880"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4880\/revisions"}],"predecessor-version":[{"id":4881,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4880\/revisions\/4881"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4874"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}