{"id":4886,"date":"2020-06-08T01:52:33","date_gmt":"2020-06-08T01:52:33","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4886"},"modified":"2020-06-08T01:52:33","modified_gmt":"2020-06-08T01:52:33","slug":"learning-outcome-and-objectives","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/course-guide\/learning-outcome-and-objectives\/","title":{"rendered":"Learning outcome and objectives"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"aims\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Learning outcome<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Upon successful completion of this micro-course, you will be able to:\n<\/p>\n<ul>\n<li> Apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account.\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"aims\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Learning objectives<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>To support you in your progress towards achieving the learning outcome described above, each <b>learning pathway<\/b> in this course has its own set of learning objectives:\n<\/p>\n<ul>\n<li> <b>Orientation<\/b>\n<ul>\n<li> Create the relevant website accounts you need to engage in the OERu learning experience.\n<\/li>\n<li> Test drive the technologies by completing short activities using these tools.\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>Marketing products and services<\/b>\n<ul>\n<li> Define marketing and outline its components\n<\/li>\n<li> Explain key marketing concepts and terminology\n<\/li>\n<li> Examine the role that marketing plays in society and in different types of organisation\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>Optimising the marketing mix (the &#8216;4Ps&#8217;)<\/b>\n<ul>\n<li> Analyse the \u201c4Ps\u201d of marketing, i.e. product, price, place and promotion\n<\/li>\n<li> Describe the stages of the product life cycle\n<\/li>\n<li> Outline the controllable and uncontrollable factors that can influence marketing strategy\n<\/li>\n<li> Identify an appropriate marketing mix for a particular product or service\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>Market segmentation, target markets and product positioning<\/b>\n<ul>\n<li> Define aspects of a segmentation, targeting and positioning strategy\n<\/li>\n<li> Apply principles of market segmentation to segment a broad market into distinct customer segments\n<\/li>\n<li> Identify needs, behaviours and characteristics of different target markets\n<\/li>\n<li> Explain why products are positioned differently\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.037 seconds\nReal time usage: 0.040 seconds\nPreprocessor visited node count: 205\/1000000\nPreprocessor generated node count: 842\/1000000\nPost\u2010expand include size: 6167\/2097152 bytes\nTemplate argument size: 3301\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175906-0!*!*!*!*!2!* and timestamp 20200608015230 and revision id 1078781\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/course-guide\/overview\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/course-guide\/syllabus\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4882,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4886","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4886"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4886\/revisions"}],"predecessor-version":[{"id":4887,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4886\/revisions\/4887"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4882"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}