{"id":4892,"date":"2020-06-08T01:52:42","date_gmt":"2020-06-08T01:52:42","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4892"},"modified":"2020-06-08T01:52:42","modified_gmt":"2020-06-08T01:52:42","slug":"resources","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/course-guide\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<h2><span class=\"mw-headline\" id=\"Core_textbooks\">Core textbooks<\/span><\/h2>\n<p>The learning materials for this micro-course are based on two core textbooks:\n<\/p>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/open.bccampus.ca\/find-open-textbooks\/?uuid=ca3ef877-1f08-479d-a085-420121782a31\">Principles of Marketing<\/a>, by Jeff Tanner and Mary Raymond, published by BCcampus OpenEd\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/www.opentextbooks.org.hk\/ditabook\/39965\">Core Concepts of Marketing<\/a>, by John Burnett, published by Open Textbooks for Hong Kong\n<\/li>\n<\/ul>\n<p>Both are open textbooks, i.e. they are published with a creative commons licence and are openly accessible without charge online. We provide links to relevant extracts from the books within the course materials, but you can also access the complete textbooks from the links above.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Suggestions_for_other_useful_resources\">Suggestions for other useful resources<\/span><\/h2>\n<ul>\n<li> <b>Videos<\/b>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.youtube.com\/channel\/UCy4yPowBtZf7hfMQtOXy5nQ\">Marketing Fundamentals<\/a> &#8211; a series of eight YouTube videos by <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.youtube.com\/user\/briankmccarthy\/about\">Brian K. McCarthy<\/a>. Some of these are included in the learning materials, but you may find it helpful to work your way through the full set.\n<\/li>\n<\/ul>\n<\/li>\n<li><b>Blogs about marketing<\/b>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/www.oktopost.com\/blog\/\">Oktopost blog<\/a>, about social media\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/sethgodin.typepad.com\/\">Seth Godin<\/a> (marketing guru), about all things marketing\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/moz.com\/blog\">Moz<\/a> blog\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/blog.bufferapp.com\/\">Buffer Social<\/a>, digital marketing\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/www.inc.com\/travis-wright\/16-top-marketing-blogs-and-publications-you-need-to-be-following.html\">16 Top Marketing Blogs and Publications You Need To Be Following<\/a>, from INC Magazine.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.004 seconds\nReal time usage: 0.005 seconds\nPreprocessor visited node count: 7\/1000000\nPreprocessor generated node count: 12\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175907-0!*!*!!*!*!* and timestamp 20200608015239 and revision id 1070054\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/course-guide\/activities-and-learning-challenges\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/interactions\/course-announcements\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Core textbooks The learning materials for this micro-course are based on two core textbooks: Principles of Marketing, by Jeff Tanner and Mary Raymond, published by BCcampus OpenEd Core Concepts of Marketing, by John Burnett, published by Open Textbooks for Hong Kong Both are open textbooks, i.e. they are published with a creative commons licence and [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4882,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4892","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4892"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4892\/revisions"}],"predecessor-version":[{"id":4893,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4892\/revisions\/4893"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4882"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}