{"id":4928,"date":"2020-06-08T01:53:34","date_gmt":"2020-06-08T01:53:34","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4928"},"modified":"2020-06-08T01:53:34","modified_gmt":"2020-06-08T01:53:34","slug":"what-is-marketing","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/marketing-products-and-services\/what-is-marketing\/","title":{"rendered":"What is marketing?"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"thumb tright\">\n<div class=\"thumbinner thumbnail\" style=\"width:302px;\"><a href=\"https:\/\/wikieducator.org\/File:Chevron_Renaissance_Shopping_Mall_%26_Apartment_Complex_in_GC_HWY.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/wikieducator.org\/images\/thumb\/0\/03\/Chevron_Renaissance_Shopping_Mall_%26_Apartment_Complex_in_GC_HWY.jpg\/300px-Chevron_Renaissance_Shopping_Mall_%26_Apartment_Complex_in_GC_HWY.jpg\" width=\"300\" height=\"219\" class=\"thumbimage img-responsive\"><\/a>  <\/p>\n<div class=\"thumbcaption\">Shopping mall<\/div>\n<\/div>\n<\/div>\n<p>This reading below:<\/p>\n<ol>\n<li> Defines and discusses the four components (or four Ps) of marketing,\n<ul>\n<li> product\n<\/li>\n<li> price\n<\/li>\n<li> place and\n<\/li>\n<li> promotion.\n<\/li>\n<\/ul>\n<\/li>\n<li> Identifies the various institutions and entities that engage in marketing activities, and\n<\/li>\n<li> emphasizes the importance of marketing in society.\n<\/li>\n<\/ol>\n<p><br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Reading<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/saylordotorg.github.io\/text_principles-of-marketing-v2.0\/s04-what-is-marketing.html\">Chapter 1<\/a> of <i>Principles of Marketing 2.0<\/i> by Tanner and Raymond\n<\/li>\n<li> Undertake all the review questions in the chapter as self study.\n<\/li>\n<li> Share your thoughts about the importance of marketing by posting on WEnotes below.\n<\/li>\n<li> Look on the Course Feed page to read what others have posted.\n<\/li>\n<\/ol>\n<p>For example, &#8220;I think marketing is important because &#8230;&#8221;\n<\/p>\n<\/p>\n<p><div><p>You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt101\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT101\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.117 seconds\nReal time usage: 1.258 seconds\nPreprocessor visited node count: 123\/1000000\nPreprocessor generated node count: 840\/1000000\nPost\u2010expand include size: 2944\/2097152 bytes\nTemplate argument size: 1240\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175550-0!*!0!*!*!2!* and timestamp 20200608015330 and revision id 1068559\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/overview\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/video-signpost-4ps-of-the-marketing-mix\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Shopping mall This reading below: Defines and discusses the four components (or four Ps) of marketing, product price place and promotion. Identifies the various institutions and entities that engage in marketing activities, and emphasizes the importance of marketing in society. \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4924,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4928","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4928"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4928\/revisions"}],"predecessor-version":[{"id":4929,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4928\/revisions\/4929"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4924"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}