{"id":4940,"date":"2020-06-08T01:53:50","date_gmt":"2020-06-08T01:53:50","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4940"},"modified":"2020-06-08T01:53:50","modified_gmt":"2020-06-08T01:53:50","slug":"quiz","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/marketing-products-and-services\/quiz\/","title":{"rendered":"Quiz"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>\n<\/p>\n<div class=\"floatright\"><a href=\"https:\/\/wikieducator.org\/File:Test_sign.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Test sign.jpg\" src=\"\/\/wikieducator.org\/images\/thumb\/e\/eb\/Test_sign.jpg\/320px-Test_sign.jpg\" width=\"320\" height=\"226\" class=\"img-responsive\"><\/a><\/div>\n<p>The questions which follow provide a basic knowledge test of selected concepts covered in this learning pathway: <i>Marketing products and services<\/i>.<\/p>\n<p>The questions published at the end of each learning pathway are re-used for the knowledge test for learners interested in earning a digital badge or certificate of participation for the Core foundations of successful marketing (PKMT101) micro-course. Please consult the <a href=\"\/pmkt101\/assessment\/how-to-certify-participation\" title=\"Principles of marketing\/PMKT101\/Assessment\/Certify participation\">Certify participation page<\/a> for more information.<br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice WEquizMultipleChoice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"assessment\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_qmark.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>True - false questions<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t\n<p>Indicate whether the following statements are true or false:\n<\/p>\n<ul>\n<li>Marketing is only conducted by for-profit companies.\n<ul>\n<li>True\n<ul>\n<li><b>Incorrect<\/b>. All organizations utilize marketing to communicate value to their customers &#8211; including for profit, nonprofit, government, academia and more.\n<\/li>\n<\/ul>\n<\/li>\n<li>False\n<ul>\n<li><b>Correct<\/b>. Marketing is conducted by all organizations wishing to communicate value to their customers or stakeholders.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Metrics are important because they measure results.\n<ul>\n<li>True\n<ul>\n<li><b>Correct<\/b>. Metrics are measures that indicate the performance of a marketing campaign. These can include quantitative measures such as number of web visits, sales volume or increases in revenue. Qualitative measures include why a consumer purchased a product \/ service at a given time compared with an alternative, or how the purchase was made.\n<\/li>\n<\/ul>\n<\/li>\n<li>False\n<ul>\n<li><b>Incorrect<\/b>. Metrics are used by different organizations to ensure that their marketing plans and campaigns are on-track and delivering results. Metrics are a valuable form of feedback, that can be used to inform future market activities, and prompt changes to current activities.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li> Profit is part of the marketing mix, also know as the \u201cfour P\u2019s\u201d.\n<ul>\n<li> True\n<ul>\n<li> <b>Incorrect<\/b>.  The 4Ps are: product, price, place and promotion.\n<\/li>\n<\/ul>\n<\/li>\n<li> False\n<ul>\n<li> <b>Correct<\/b>. While profit is a desired outcome, it is not part of the 4Ps.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Advertising and sales are included in Promotion, part of the \u201cfour P\u2019s\u201d.\n<ul>\n<li>True\n<ul>\n<li><b>Correct<\/b>. Advertising, sales (direct, indirect) and e-commerce are all part of an organization&#8217;s marketing mix.\n<\/li>\n<\/ul>\n<\/li>\n<li>False\n<ul>\n<li><b>Incorrect<\/b>. Advertising and sales are an important part of the marketing mix, as they allow a company to take control of the effort to educate and reach customers.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice WEquizMultipleChoice WEquizMix\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"assessment\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_qmark.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Multiple choice questions<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t\n<ul>\n<li>Which of the following is the best definition of marketing?\n<ul>\n<li>Marketing is about selling the right products and services to customers\n<ul>\n<li>Not exactly &#8211; although matching products to customer needs and selling to them are some of marketing\u2019s functions.\n<\/li>\n<\/ul>\n<\/li>\n<li>Marketing is about making a profit from providing products or services to customers or organisations\n<ul>\n<li>Not really &#8211; as marketing is also about non-profit services like those non-profit and government organisations provide.\n<\/li>\n<\/ul>\n<\/li>\n<li>Marketing is about providing value to consumers\n<ul>\n<li>Correct &#8211; when we use the term value, we mean the benefits buyers receive that meet their needs.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Which of the following is correct?\n<ul>\n<li>Television was an important form of distribution and educating customers\n<ul>\n<li>Correct &#8211; television was a very important element of mass media to reach many people cost-effectively. Currently, it is being overtaken by other forms of (digital) media.\n<\/li>\n<\/ul>\n<\/li>\n<li>Television is a communication not distribution channel\n<ul>\n<li>Incorrect &#8211; television, as a mass media communications approach, has distributed products and educated consumers about the benefits and features of products and services.\n<\/li>\n<\/ul>\n<\/li>\n<li>Television is part of the marketing mix\n<ul>\n<li>Not really &#8211; you must be thinking of the promotional mix that television can be part of as a media.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Which of the following is correct?\n<ul>\n<li>Spreading the essential message to successfully market products and services is part of pricing\n<ul>\n<li>Not exactly &#8211; it is part of promotion.\n<\/li>\n<\/ul>\n<\/li>\n<li>Spreading the essential message to successfully market products and services is part of promotion\n<ul>\n<li>Correct &#8211; a key part of promotion is to communicate and spread the essential message and reach target customers.\n<\/li>\n<\/ul>\n<\/li>\n<li>Spreading the essential message to successfully market products and services is an important function of distribution\n<ul>\n<li>No &#8211; it is an important function of promotion.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Which statement best describes value?\n<ul>\n<li>Value is the benefits buyers receive that meet their needs\n<ul>\n<li>Correct &#8211; In other words, value is what the customer gets by purchasing and consuming a company\u2019s offering.\n<\/li>\n<\/ul>\n<\/li>\n<li>Value is the profit a company makes from selling products and services\n<ul>\n<li>Incorrect &#8211; although the offering is created by the company, the value is determined by the customer.\n<\/li>\n<\/ul>\n<\/li>\n<li>Value is the difference between the price a customer pays and the cost to the company to produce the product\n<ul>\n<li>No &#8211; that is the profit the company makes.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.035 seconds\nReal time usage: 0.040 seconds\nPreprocessor visited node count: 280\/1000000\nPreprocessor generated node count: 1206\/1000000\nPost\u2010expand include size: 30855\/2097152 bytes\nTemplate argument size: 21551\/2097152 bytes\nHighest expansion depth: 10\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175903-0!*!0!*!*!2!* and timestamp 20200608015348 and revision id 1070347\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/learning-pathways\/marketing-products-and-services\/outputs-marketing-products-challenge\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/overview\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>The questions which follow provide a basic knowledge test of selected concepts covered in this learning pathway: Marketing products and services. The questions published at the end of each learning pathway are re-used for the knowledge test for learners interested in earning a digital badge or certificate of participation for the Core foundations of successful [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4924,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4940","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4940"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4940\/revisions"}],"predecessor-version":[{"id":4941,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4940\/revisions\/4941"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4924"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}