{"id":4946,"date":"2020-06-08T01:53:59","date_gmt":"2020-06-08T01:53:59","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4946"},"modified":"2020-06-08T01:53:59","modified_gmt":"2020-06-08T01:53:59","slug":"understanding-the-marketing-mix","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/understanding-the-marketing-mix\/","title":{"rendered":"Understanding the marketing mix"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Understanding the marketing mix<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Read the following extract from John Burnett&#8217;s <i>Core Concepts of Marketing<\/i>, which will help you to learn and reinforce your understanding of the Marketing Mix. It covers information regarding the 4Ps &#8211; Product, Price, Place (described here as Distribution) and Promotion.\n<\/p>\n<ul>\n<li> <a href=\"https:\/\/wikieducator.org\/images\/e\/ea\/The_marketing_mix_%28pp.27-29%29.pdf\" class=\"internal\" title=\"The marketing mix (pp.27-29).pdf\">The Marketing Mix (pp.27-29) (pdf)<\/a>\n<\/li>\n<\/ul>\n<p>Write a WEnote post about the importance of the the marketing mix:\n<\/p>\n<ul>\n<li> <i>I think the marketing mix is important because &#8230;<\/i>\n<\/li>\n<li> <i>To me the most important aspect is &#8230;<\/i>\n<\/li>\n<li> <i>Burnett&#8217;s most important point was &#8230;<\/i>\n<\/li>\n<\/ul>\n<p><\/p>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt101\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT101\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.024 seconds\nReal time usage: 0.034 seconds\nPreprocessor visited node count: 117\/1000000\nPreprocessor generated node count: 812\/1000000\nPost\u2010expand include size: 3197\/2097152 bytes\nTemplate argument size: 1572\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175567-0!*!0!*!*!2!* and timestamp 20200608015356 and revision id 1068411\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/overview\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/new-and-existing-products\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4942,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4946","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4946"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4946\/revisions"}],"predecessor-version":[{"id":4947,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4946\/revisions\/4947"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4942"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}