{"id":4948,"date":"2020-06-08T01:54:01","date_gmt":"2020-06-08T01:54:01","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4948"},"modified":"2020-06-08T01:54:01","modified_gmt":"2020-06-08T01:54:01","slug":"new-and-existing-products","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/new-and-existing-products\/","title":{"rendered":"New and existing products"},"content":{"rendered":"
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Product<\/div>\n<\/div>\n<\/div>\n\n\n\n\n
\u201c\n<\/td>\n Having something that customers want to buy is important to any company. Most companies are started by people who get an idea about how to make something better.\n<\/td>\n \u201d\n<\/td>\n<\/tr>\n
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\u2014Tanner and Raymond, Chapter 7<\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\nIn this section we look at the first of the 4Ps – Products<\/b>.
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New and Existing Products<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Read Chapter 7: Developing and Managing Offerings<\/a> in Principles of Marketing 2.0<\/i> by Tanner and Raymond\n