{"id":4950,"date":"2020-06-08T01:54:04","date_gmt":"2020-06-08T01:54:04","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4950"},"modified":"2020-06-08T01:54:04","modified_gmt":"2020-06-08T01:54:04","slug":"video-signpost-importance-of-pricing","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/video-signpost-importance-of-pricing\/","title":{"rendered":"Video signpost: Importance of pricing"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Importance of pricing<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Watch this video to gain an understanding of the importance of pricing in the marketing process and in business success. The presenter covers the following:\n<\/p>\n<ul>\n<li> where pricing fits in the marketing scheme;\n<\/li>\n<li> how pricing is closely connected to positioning, differentiation, value proposition and branding;\n<\/li>\n<li> pricing and profitability;\n<\/li>\n<li> three main pricing methods:\n<ul>\n<li> production \/ development cost + markup,\n<\/li>\n<li> competition and,\n<\/li>\n<li> the perceived\/actual value of the product or service;\n<\/li>\n<\/ul>\n<\/li>\n<li> price execution or realization;\n<\/li>\n<li> go-to-market pricing strategy.\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<div class=\"plainlinks center\"><iframe loading=\"lazy\" width=\"560px\" height=\"315px\" src=\"\/\/www.youtube.com\/embed\/POTBei26Jow?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\nMake a WEnote post summarising what you think is the most important point made in the video, and read what others have posted on the  Course Feed page.\n<\/p>\n<\/p>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt101\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT101\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.035 seconds\nReal time usage: 0.058 seconds\nPreprocessor visited node count: 162\/1000000\nPreprocessor generated node count: 1098\/1000000\nPost\u2010expand include size: 3746\/2097152 bytes\nTemplate argument size: 2048\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175782-0!*!0!*!*!2!* and timestamp 20200607064459 and revision id 1065595\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/new-and-existing-products\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/price\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4942,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4950","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4950"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4950\/revisions"}],"predecessor-version":[{"id":4951,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4950\/revisions\/4951"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4942"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}