{"id":4954,"date":"2020-06-08T01:54:10","date_gmt":"2020-06-08T01:54:10","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4954"},"modified":"2020-06-08T01:54:10","modified_gmt":"2020-06-08T01:54:10","slug":"price-the-only-revenue-generator","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/price-the-only-revenue-generator\/","title":{"rendered":"Price the only revenue generator"},"content":{"rendered":"
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Money<\/div>\n<\/div>\n<\/div>\n\n\n\n\n
\u201c\n<\/td>\n Many people will stand in line for something free, even if it takes hours. When Chick-fil-A opens new locations, they offer the first one hundred customers a free meal every week for a year. Customers camp out to get the free meals. When KFC introduced its grilled chicken, they put coupons good for a free piece of chicken in many Sunday newspaper magazines. So how do sellers make any money if they always offer goods and services on sale or for a special deal? Many sellers give customers something for free hoping they\u2019ll buy other products, but a careful balance is needed to make sure a profit is made. Are free products a good pricing strategy?\n<\/td>\n \u201d\n<\/td>\n<\/tr>\n
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\u2014Tanner and Raymond, Chapter 15<\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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More about pricing<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Read the following:\n