{"id":4956,"date":"2020-06-08T01:54:13","date_gmt":"2020-06-08T01:54:13","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4956"},"modified":"2020-06-08T01:54:13","modified_gmt":"2020-06-08T01:54:13","slug":"demand-based-pricing","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/demand-based-pricing\/","title":{"rendered":"Demand-based pricing"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<table class=\"cquote\" style=\"margin:auto; border-collapse: collapse; border: none; background-color: transparent; width: auto;\">\n<tbody>\n<tr>\n<td width=\"20\" valign=\"top\" style=\"border:none; color:#B2B7F2;font-size:35px;font-family: 'Times New Roman', serif; font-weight: bold; text-align: left; padding: 10px 10px;\"> \u201c\n<\/td>\n<td valign=\"top\" style=\"border: none; padding: 4px 10px;\"> Demand-based pricing is any pricing method that uses consumer demand, based on perceived value, as the central element. These include: price skimming, price discrimination and yield management, price points, psychological pricing, bundle pricing, penetration pricing, price lining, value-based pricing, geo and premium pricing. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product.\n<\/td>\n<td width=\"20\" valign=\"bottom\" style=\"border: none; color: #B2B7F2; font-size: 35px; font-family: 'Times New Roman', serif; font-weight: bold; text-align: right; padding: 10px 10px;\"> \u201d\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" class=\"cquotecite\" style=\"border: none; padding-right: 4%\">\n<p style=\"font-size: smaller; text-align: right;\"><cite style=\"font-style: normal;\">\u2014Saylor, Demand-based Pricing<\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Reading<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read this page on <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/learn.saylor.org\/mod\/page\/view.php?id=9117\">Demand-based Pricing<\/a> which gives an overview of how customer demand impacts the price point for products and services based on:\n<ul>\n<li> significant effects of demand and competition on price,\n<\/li>\n<li> how economic concepts of substitution and elasticity impact price, and\n<\/li>\n<li> the psychology of pricing.\n<\/li>\n<\/ul>\n<\/li>\n<li> Post a WEnote to share your thoughts about the importance of customer demand-based pricing, and read the posts from others on the <a href=\"\/pmkt101\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT101\/Feed\">Course Feed<\/a> page. For example:\n<ul>\n<li> <i>&#8220;Demand-based pricing is important because &#8230;&#8221;<\/i>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><div><p>You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt101\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT101\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.031 seconds\nReal time usage: 0.038 seconds\nPreprocessor visited node count: 179\/1000000\nPreprocessor generated node count: 1254\/1000000\nPost\u2010expand include size: 4790\/2097152 bytes\nTemplate argument size: 2124\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175723-0!*!0!*!*!2!* and timestamp 20200607224248 and revision id 1068591\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/price-the-only-revenue-generator\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/place\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u201c Demand-based pricing is any pricing method that uses consumer demand, based on perceived value, as the central element. These include: price skimming, price discrimination and yield management, price points, psychological pricing, bundle pricing, penetration pricing, price lining, value-based pricing, geo and premium pricing. Pricing factors are manufacturing cost, market place, competition, market condition, and [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4942,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4956","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4956"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4956\/revisions"}],"predecessor-version":[{"id":4957,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4956\/revisions\/4957"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4942"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}