{"id":4960,"date":"2020-06-08T01:54:19","date_gmt":"2020-06-08T01:54:19","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4960"},"modified":"2020-06-08T01:54:19","modified_gmt":"2020-06-08T01:54:19","slug":"audio-signpost-promotion","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/audio-signpost-promotion\/","title":{"rendered":"Audio Signpost: Promotion"},"content":{"rendered":"
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Car park advertising<\/div>\n<\/div>\n<\/div>\n

The fourth P is Promotion<\/b>.<\/p>\n

Promotion is an all-important aspect of marketing. We provide an introduction to it here, but it is covered in more depth in the third Principles of Marketing micro-course: Launching products and generating market demand (PMKT103)<\/a>.
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Promotion<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Listen to this lecture<\/a> about entrepreneurship and business marketing, in which Mark Juliano of Carnegie Mellon University provides overview of promotion and more information on public relations, trade shows, events, seminar selling, etc.\n<\/li>\n
  2. What did you think about what Juliano said? Did you agree, disagree? Post a WEnote, and read what others have posted on the Course Feed<\/a> page.\n