{"id":4962,"date":"2020-06-08T01:54:22","date_gmt":"2020-06-08T01:54:22","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4962"},"modified":"2020-06-08T01:54:22","modified_gmt":"2020-06-08T01:54:22","slug":"start-marketing-mix-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/optimizing-the-marketing-mix-the-4ps\/start-marketing-mix-challenge\/","title":{"rendered":"Start – Marketing mix challenge"},"content":{"rendered":"
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Summary<\/b>:<\/td>\nDevelop the optimal marketing mix for a new product.<\/td>\n<\/tr>\n
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2-3 hours<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

During this challenge you will write a post in your Learning Journal blog, and respond substantively to at least two of your peers.\n<\/p>\n

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  1. Review the previously assigned readings\n<\/li>\n
  2. Use the following two resources to find out about a novel invention – the Human Hamster Wheel Standing Desk. You will use this invention as the subject for your Marketing Mix learning challenge (and also for the Market segmentation, target markets and product positioning learning challenge<\/a> if you choose to do it):\n