{"id":4976,"date":"2020-06-08T01:54:43","date_gmt":"2020-06-08T01:54:43","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4976"},"modified":"2020-06-08T01:54:43","modified_gmt":"2020-06-08T01:54:43","slug":"segmenting-markets-and-targeting-audiences","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/segmenting-markets-and-targeting-audiences\/","title":{"rendered":"Segmenting markets and targeting audiences"},"content":{"rendered":"
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Segments<\/div>\n<\/div>\n<\/div>\n\n\n\n\n
\u201c\n<\/td>\n Suppose you have an idea for a great new offering you hope will become a hot seller. Before you quit your day job, you\u2019ll need to ask yourself, \u201cDoes my idea satisfy consumers\u2019 needs and add value to existing products?\u201d \u201cWho\u2019s going to buy my product?\u201d and \u201cWill there be enough of these people to make it worth my while?\u201d\n<\/td>\n \u201d\n<\/td>\n<\/tr>\n
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\u2014Saylor, Chapter 5<\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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Segmenting and targeting your markets<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Read these extracts from our two textbooks:\n