{"id":4978,"date":"2020-06-08T01:54:47","date_gmt":"2020-06-08T01:54:47","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4978"},"modified":"2020-06-08T01:54:47","modified_gmt":"2020-06-08T01:54:47","slug":"targeting","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/targeting\/","title":{"rendered":"Targeting"},"content":{"rendered":"
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On target<\/div>\n<\/div>\n<\/div>\n\n\n\n\n
\u201c\n<\/td>\n All the parties in an exchange usually have the ability to select their exchange partner(s). For the customer, whether consumer, industrial buyer, institution, or reseller, product choices are made daily. For a product provider, the person(s) or organization(s) selected as potential customers are referred to as the target market.\n<\/td>\n \u201d\n<\/td>\n<\/tr>\n
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\u2014John Burnett<\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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Targeting the Market<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Read this extract from Saylor’s Principles of Marketing<\/i>: Selecting target markets and target-market strategies<\/a>\n