{"id":4982,"date":"2020-06-08T01:54:54","date_gmt":"2020-06-08T01:54:54","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4982"},"modified":"2020-06-08T01:54:54","modified_gmt":"2020-06-08T01:54:54","slug":"understanding-your-audiences","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/understanding-your-audiences\/","title":{"rendered":"Understanding your audiences"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"thumb tright\">\n<div class=\"thumbinner thumbnail\" style=\"width:182px;\"><a href=\"https:\/\/wikieducator.org\/File:People_icon.svg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/wikieducator.org\/images\/thumb\/3\/37\/People_icon.svg\/180px-People_icon.svg.png\" width=\"180\" height=\"180\" class=\"thumbimage img-responsive\"><\/a>  <\/p>\n<div class=\"thumbcaption\">Target audience<\/div>\n<\/div>\n<\/div>\n<table class=\"cquote\" style=\"margin:auto; border-collapse: collapse; border: none; background-color: transparent; width: auto;\">\n<tbody>\n<tr>\n<td width=\"20\" valign=\"top\" style=\"border:none; color:#B2B7F2;font-size:35px;font-family: 'Times New Roman', serif; font-weight: bold; text-align: left; padding: 10px 10px;\"> \u201c\n<\/td>\n<td valign=\"top\" style=\"border: none; padding: 4px 10px;\"> Knowing your audience \u2014 things like their general age, gender, education level, religion, language and culture, and group membership \u2014 is the single most important aspect of developing [communication].\n<\/td>\n<td width=\"20\" valign=\"bottom\" style=\"border: none; color: #B2B7F2; font-size: 35px; font-family: 'Times New Roman', serif; font-weight: bold; text-align: right; padding: 10px 10px;\"> \u201d\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" class=\"cquotecite\" style=\"border: none; padding-right: 4%\">\n<p style=\"font-size: smaller; text-align: right;\"><cite style=\"font-style: normal;\">\u2014Saylor<\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Target Audience<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read this page on <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/learn.saylor.org\/mod\/page\/view.php?id=9134\">The Benefits of Understanding Your Audience<\/a> by Saylor.\n<ul>\n<li> Although the reading is primarily about understanding your audience when you are making a public speech, many of the points it makes are relevant to any type of communication to a targeted group of people, such as a marketing campaign.\n<\/li>\n<\/ul>\n<\/li>\n<li> Make a blog post to share your thoughts about how you would go about researching your target audience, and read the posts from others on the Course Feed page.\n<ul>\n<li> Remember to tag your post with the course tag PMKT101\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.115 seconds\nReal time usage: 0.958 seconds\nPreprocessor visited node count: 173\/1000000\nPreprocessor generated node count: 1226\/1000000\nPost\u2010expand include size: 3959\/2097152 bytes\nTemplate argument size: 1479\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175730-0!*!*!*!*!2!* and timestamp 20200608015450 and revision id 1068971\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/positioning\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/start-segmenting-markets-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Target audience \u201c Knowing your audience \u2014 things like their general age, gender, education level, religion, language and culture, and group membership \u2014 is the single most important aspect of developing [communication]. \u201d \u2014Saylor \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4970,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4982","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4982"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4982\/revisions"}],"predecessor-version":[{"id":4983,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4982\/revisions\/4983"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4970"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}