{"id":4986,"date":"2020-06-08T01:54:59","date_gmt":"2020-06-08T01:54:59","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4986"},"modified":"2020-06-08T01:54:59","modified_gmt":"2020-06-08T01:54:59","slug":"tasks-segmenting-markets-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/tasks-segmenting-markets-challenge\/","title":{"rendered":"Tasks – Segmenting markets challenge"},"content":{"rendered":"
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  1. Review the Stimulus Resources, including the video and instructions for the hamster wheel standing desk.\n<\/li>\n
  2. Imagine that the inventor of the hamster wheel standing desk wants to make money from his idea by selling ready-made items and\/or do-it-yourself kits.\n<\/li>\n
  3. Identify and qualify key target markets<\/b> for this product.\n<\/li>\n
  4. Explain how you will position the product<\/b> within the target market, and communicate its key product attributes (i.e. price, performance, functionality, etc.).\n<\/li>\n
  5. Develop proposed key messages<\/b> for one of these target markets and explain why you believe these to be effective.\n<\/li>\n
  6. Identify proposed channels<\/b> (e.g. Facebook ads, Twitter, posters, newspaper ads, bus \/ train shelter ads, email marketing, website, etc.) for delivering the key messages to this target market. Explain why these will be effective.\n<\/li>\n
  7. Respond substantively to at least two (2) of your peers \/ colleagues who have made blog posts. Look in the Course Feed<\/a> to find their post.\n<\/li>\n<\/ol>\n

    Here are some questions you may want to think about when preparing for this learning challenge:\n<\/p>\n