{"id":4988,"date":"2020-06-08T01:55:03","date_gmt":"2020-06-08T01:55:03","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=4988"},"modified":"2020-06-08T01:55:03","modified_gmt":"2020-06-08T01:55:03","slug":"outputs-segmenting-markets-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/outputs-segmenting-markets-challenge\/","title":{"rendered":"Outputs &#8211; Segmenting markets challenge"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p><!-- WEtheme eyJwIjoiT0VSZiIsImNzcyI6ImNzc1wvZm9udC1hd2Vzb21lXC9jc3NcL2ZvbnQtYXdlc29tZS5taW4uY3NzIiwiaGVhZGVyIjoiYmx1ci5odG1sIn0= -->\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"activity\" src=\"https:\/\/course.oeru.org\/pmkt101\/wp-content\/themes\/oeru_course\/idevices\/Icon_activity.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Learning outcome actions<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Publish a post on your blog sharing your rationale about  <b>segmenting the market, target audiences and communications and positioning<\/b> for the Ultimate Standing Desk.\n<\/li>\n<li> Your blog post must include:\n<ul>\n<li> A description of three (3) target markets, and explanation of the geographic, demographic, psychographic and other distinct characteristics of each target market.\n<ul>\n<li> Target Market 1 &#8211; 250-300 words\n<\/li>\n<li> Target Market 2 &#8211; 250-300 words\n<\/li>\n<li> Target Market 3 &#8211; 250-300 words\n<\/li>\n<\/ul>\n<\/li>\n<li> Be sure, for each target market to include details about:\n<ul>\n<li> Proposed key messages and explain why you believe these to be effective.\n<\/li>\n<li> Proposed channels for communicating the key messages &#8211; and why you believe these to be effective.\n<\/li>\n<li> A statement regarding how you will position the product within each target market, and communicate its key product attributes.\n<\/li>\n<li> At least one link to a competitor&#8217;s external website &#8211; and an explanation as to why it is a competitor.\n<\/li>\n<li> A statement for how your product differs from the competition. (You may wish to provide a link to an external website (i.e., a resource you found useful or a link back to this e-Learning activity)).\n<\/li>\n<\/ul>\n<\/li>\n<li> A category or tag for your post using the course tag (PMKT101). (See <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/en.support.wordpress.com\/posts\/tags\/\">how to add a tag<\/a> in WordPress.)\n<\/li>\n<\/ul>\n<\/li>\n<li> Register your blog post on the <a href=\"https:\/\/wikieducator.org\/Principles_of_marketing\/PMKT101\/Learning_challenge_register\" title=\"Principles of marketing\/PMKT101\/Learning challenge register\">Learning challenge register<\/a> so others can find your post.\n<\/li>\n<li> Provide substantive, relevant comments on two (2) of your course peers&#8217; \/ colleagues&#8217; blog posts. A substantive comment is <i>at least<\/i> four sentences that evidence your knowledge and experience in relation to another person&#8217;s post.\n<\/li>\n<\/ol>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.020 seconds\nReal time usage: 0.024 seconds\nPreprocessor visited node count: 87\/1000000\nPreprocessor generated node count: 796\/1000000\nPost\u2010expand include size: 4970\/2097152 bytes\nTemplate argument size: 3524\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176840-0!*!0!*!*!2!* and timestamp 20200607182636 and revision id 1065610\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/tasks-segmenting-markets-challenge\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt101\/learning-pathways\/market-segmentation-target-markets-and-product-positioning\/quiz\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":4970,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4988","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/comments?post=4988"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4988\/revisions"}],"predecessor-version":[{"id":4989,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4988\/revisions\/4989"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/pages\/4970"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt101\/wp-json\/wp\/v2\/media?parent=4988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}