{"id":5002,"date":"2020-06-08T01:55:23","date_gmt":"2020-06-08T01:55:23","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt101\/?page_id=5002"},"modified":"2020-06-08T01:55:23","modified_gmt":"2020-06-08T01:55:23","slug":"certificate-in-business","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt101\/assessment\/certificate-in-business\/","title":{"rendered":"Certificate in business"},"content":{"rendered":"
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This page summarises the pathways available to gain ‘EduBit<\/a>‘ micro-credentials which count towards the Certificate Higher Education Business (OERu)<\/a>. Study this page carefully to find out what options are available to you and how to achieve them.
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Overview<\/span><\/h2>\n

\"PMKT-Edubit-credit.png\"<\/a>\n<\/p>\n

Quicklinks<\/span><\/h2>\n\n\n\n\n\n\n\n\n
Item\n<\/th>\nLink\n<\/th>\n<\/tr>\n
Exit qualification\n<\/td>\nCertificate Higher Education Business (OERu)<\/a>\n<\/td>\n<\/tr>\n
Exit qualification awarded by:\n<\/td>\nThe University of the Highlands and Islands<\/a>\n<\/td>\n<\/tr>\n
Assessing institution(s) for micro-credentials\n<\/td>\nOtago Polytechnic<\/a>\n<\/td>\n<\/tr>\n
Credit-bearing course\n<\/td>\nPrinciples of marketing<\/a>\n<\/td>\n<\/tr>\n
Assessment tasks for this micro-credential\n<\/td>\nPMKT101 EduBit<\/a>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Step 1: Earn the micro-credential for Core Foundations of Successful Marketing (PMKT101)<\/span><\/h2>\n
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  1. Work through the course materials\n<\/li>\n
  2. Complete the assessment tasks<\/a> to the required standard specified in the assessment rubrics<\/a>\n<\/li>\n
  3. Sign up for an account on the EduBits website<\/a>, locate the EduBit for Core Foundations of Successful Marketing<\/a> and click the “Add to my account” button.\n<\/li>\n
  4. Follow the instructions on the EduBits website to upload your assessment files for each of the EduBit tasks.\n<\/li>\n
  5. Mark each of the assessment tasks as “complete” when you are ready to submit.\n<\/li>\n
  6. Click on the “Evaluate my evidence” button.\n<\/li>\n
  7. Pay the assessment fee by credit card.\n<\/li>\n
  8. If successful, you will receive your assessment result by email; follow the instructions to collect and publish your micro-credential online.\n<\/li>\n<\/ol>\n

    Step 2: Earn the additional micro-credentials for Principles of marketing<\/span><\/h2>\n

    Core Foundations of Successful Marketing<\/b> (PMKT101) is one of three required micro-credentials to achieve academic credit for the OERu’s Principles of marketing<\/b> course. The associated micro-courses and corresponding ‘Edubits’ are:\n<\/p>\n\n\n\n\n\n\n
    Course description\n<\/th>\nMicro-course learning materials\n<\/th>\nEduBit links\n<\/th>\n<\/tr>\n
    PMKT101<\/a>\n<\/td>\nCore foundations of successful marketing<\/a>\n<\/td>\nEduBit micro-credential<\/a>\n<\/td>\n<\/tr>\n
    PMKT102<\/a>\n<\/td>\nMarketing research and customer insights<\/a>\n<\/td>\nEduBit micro-credential<\/a>\n<\/td>\n<\/tr>\n
    PMKT103<\/a>\n<\/td>\nLaunching products and generating market demand<\/a>\n<\/td>\nEduBit micro-credential<\/a>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    1. Complete the EduBit assessments for each of the three associated micro-credentials to qualify for transfer credit for the Principles of marketing course.\n<\/li>\n
    2. Use your EduBits to request a transcript for transfer credit for Principles of marketing from Otago Polytechnic<\/a> (you only need to apply for one transcript for all the courses you completed at the respective OERu assessing institution)\n<\/li>\n<\/ol>\n

      Step 3: Earn the Certificate Higher Education Business (OERu)<\/a><\/span><\/h2>\n
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      1. Complete all the other required courses for the Certificate Higher Education Business (OERu)<\/a>. (This equates to the learning effort required to complete a full year of academic study.)\n<\/li>\n
      2. Gather transcripts for transfer credit from the OERu assessing partners (you only need to apply for one transcript for all the courses you completed at the respective OERu assessing institution).\n<\/li>\n
      3. Apply for the qualification at the The University of the Highlands and Islands<\/a> to become a credential candidate.\n<\/li>\n
      4. Once all the requirements have been met, including a review of the transcripts from the approved OERu assessing partners, you will graduate with the Certificate Higher Education Business (OERu)<\/a>.\n<\/li>\n<\/ol>\n

        (Note that there may be an administrative fee payable to the relevant institution for issuing a transcript for your credit.)\n<\/p>\n

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