{"id":2930,"date":"2020-06-08T01:54:12","date_gmt":"2020-06-08T01:54:12","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2930"},"modified":"2020-06-08T01:54:12","modified_gmt":"2020-06-08T01:54:12","slug":"marketing-research-and-customer-insights","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/","title":{"rendered":"Marketing research and customer insights"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p><!-- WEtheme eyJwIjoiT0VSZiIsImNzcyI6ImNzc1wvZm9udC1hd2Vzb21lXC9jc3NcL2ZvbnQtYXdlc29tZS5taW4uY3NzIiwiaGVhZGVyIjoiYmx1ci5odG1sIn0= -->\n<\/p>\n<div class=\"floatright\"><a href=\"https:\/\/wikieducator.org\/File:Arrows-computer.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Arrows-computer.jpg\" src=\"\/\/wikieducator.org\/images\/thumb\/8\/84\/Arrows-computer.jpg\/320px-Arrows-computer.jpg\" width=\"320\" height=\"213\" class=\"img-responsive\"><\/a><\/div>\n<p>This course is designed for students who want to learn about the basics of assessing and researching the customer and a product&#8217;s life cycle.<br style=\"clear:both;\">\n<\/p>\n<div class=\"row\">\n<div class=\"col-md-4\">\n<div class=\"panel\">\n<div class=\"panel-heading\"> Register\n<\/div>\n<div class=\"panel-body\"><!-- WEtheme eyJwIjoiT0VSZiIsImNzcyI6ImNzc1wvZm9udC1hd2Vzb21lXC9jc3NcL2ZvbnQtYXdlc29tZS5taW4uY3NzIiwiaGVhZGVyIjoiYmx1ci5odG1sIn0= --><\/p>\n<p><b>Step 1<\/b>: This is an open course and you may access all the learning resources without needing to log in. Register an account on this site and enrol in this course if you want to receive email instructions and post comments on the course site.\n<\/p>\n<p>You can register at the following link at the top of the page: <a href=\"https:\/\/course.oeru.org\/pmkt102\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" alt=\"OERu-login-register.png\" src=\"\/\/wikieducator.org\/images\/c\/c6\/OERu-login-register.png\" width=\"125\" height=\"23\" class=\"img-responsive\"><\/a><br \/>\nIf you are already logged in, you will see your name in place of &#8220;Log in\/Register&#8221;. Clicking on your name will allow you to check or change your enrolment status.<br style=\"clear:both;\">\n<\/p>\n<div class=\"plainlinks button\"><a rel=\"nofollow\" href=\"https:\/\/course.oeru.org\/pmkt102\/\">Go to register link<\/a><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"col-md-4\">\n<div class=\"panel\">\n<div class=\"panel-heading\"> Orient\n<\/div>\n<div class=\"panel-body\"><b>Step 2:<\/b> Explore the course website to find out what the course is <a href=\"\/pmkt102\/startup\/about\" title=\"Principles of marketing\/PMKT102\/About\">about<\/a>, what is <a href=\"\/pmkt102\/course-guide\/overview\" title=\"Principles of marketing\/PMKT102\/Course guide\/Overview\">required<\/a> and where the <a href=\"\/pmkt102\/course-guide\/syllabus\" title=\"Principles of marketing\/PMKT102\/Course guide\/Syllabus\">syllabus<\/a>, <a href=\"\/pmkt102\/course-guide\/activities-and-learning-challenges\" title=\"Principles of marketing\/PMKT102\/Course guide\/Learning challenges\">learning challenges<\/a> and course materials are located. Complete your orientation by establishing your own <a href=\"\/pmkt102\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT102\/Orientation\/Overview\">personal learning environment<\/a> and declaring yourself to the group using your own <a href=\"\/pmkt102\/learning-pathways\/orientation\/learning-journal-blog\" title=\"Principles of marketing\/PMKT102\/Orientation\/Blog\">course blog<\/a>. <br style=\"clear:both;\"><\/p>\n<div class=\"btn-group\">\n<div class=\"button\"><a href=\"\/pmkt102\/startup\/start-here\" title=\"Principles of marketing\/PMKT102\/Start here\">Start here<\/a><\/div>\n<div class=\"button\"><a href=\"\/pmkt102\/course-guide\/syllabus\" title=\"Principles of marketing\/PMKT102\/Course guide\/Syllabus\">Syllabus<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"col-md-4\">\n<div class=\"panel\">\n<div class=\"panel-heading\"> Study\n<\/div>\n<div class=\"panel-body\"><b>Step 3:<\/b> Commence your study from the <a href=\"\/pmkt102\/course-guide\/syllabus\" title=\"Principles of marketing\/PMKT102\/Course guide\/Syllabus\">syllabus page<\/a>. You can study at your own pace or follow the course with a group (when one is running). Instructions are posted on the <a href=\"\/pmkt102\/interactions\/course-announcements\" title=\"Principles of marketing\/PMKT102\/Announcements\">announcements page<\/a> and you can monitor live interactions from the <a href=\"\/pmkt102\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT102\/Feed\">course feed<\/a>. <br style=\"clear:both;\"><\/p>\n<div class=\"button\"><a href=\"https:\/\/wikieducator.org\/index.php?title=Principles_of_marketing\/PMKT102\/How_announcements_work&amp;action=edit&amp;redlink=1\" title=\"Principles of marketing\/PMKT102\/How announcements work (page does not exist)\">Announcements<\/a><\/div>\n<div class=\"button\"><a href=\"\/pmkt102\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT102\/Feed\">Course feed<\/a><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.029 seconds\nReal time usage: 0.034 seconds\nPreprocessor visited node count: 90\/1000000\nPreprocessor generated node count: 290\/1000000\nPost\u2010expand include size: 2417\/2097152 bytes\nTemplate argument size: 676\/2097152 bytes\nHighest expansion depth: 5\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175542-0!*!0!*!*!2!* and timestamp 20200608005925 and revision id 1069991\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"next\">\n            <a href=\"\/pmkt102\/startup\/start-here\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>This course is designed for students who want to learn about the basics of assessing and researching the customer and a product&#8217;s life cycle. Register Step 1: This is an open course and you may access all the learning resources without needing to log in. Register an account on this site and enrol in this [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2930","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2930"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2930\/revisions"}],"predecessor-version":[{"id":2931,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2930\/revisions\/2931"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}