{"id":2936,"date":"2020-06-08T01:54:20","date_gmt":"2020-06-08T01:54:20","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2936"},"modified":"2020-06-08T01:54:20","modified_gmt":"2020-06-08T01:54:20","slug":"about","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/startup\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"thumb tright\">\n<div class=\"thumbinner thumbnail\" style=\"width:302px;\"><a href=\"https:\/\/wikieducator.org\/File:People_icon.svg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/wikieducator.org\/images\/thumb\/3\/37\/People_icon.svg\/300px-People_icon.svg.png\" width=\"300\" height=\"300\" class=\"thumbimage img-responsive\"><\/a>  <\/p>\n<div class=\"thumbcaption\">Customers<\/div>\n<\/div>\n<\/div>\n<p><b>Course Name<\/b>: Marketing research and customer insights (PMKT102)\n<\/p>\n<p>In this course you&#8217;ll learn the basics of assessing and researching the customer and a product&#8217;s life cycle.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"What_will_I_learn.3F\">What will I learn?<\/span><\/h2>\n<p>Upon successful completion of this course, you will be able to:\n<\/p>\n<ul>\n<li> Analyse customer behaviour and the difference between needs and wants.\n<\/li>\n<li> Describe the customer decision-making process.\n<\/li>\n<li> Consider and explain the commonalities and differences of business-to-business (B2B) and business-to-consumer (B2C) marketing.\n<\/li>\n<li> Describe and apply different aspects of marketing research, including the use of qualitative and quantitative research.\n<\/li>\n<li> Explain how the value proposition changes through a product&#8217;s life cycle.\n<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"What.27s_involved.3F\">What&#8217;s involved?<\/span><\/h2>\n<p>There are four learning pathways each containing numerous resources, activities, and an assessment (for those seeking formal credit).\n<\/p>\n<p>The learning pathways are:\n<\/p>\n<ul>\n<li> <a href=\"\/pmkt102\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT102\/Orientation\/Overview\">Orientation learning pathway<\/a> (optional if you have already completed another OERu micro-course)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/overview\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Overview\">Assessing customer behaviour and motivation<\/a>.\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/overview\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Overview\">Researching customer needs and preferences<\/a>.\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/overview\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Overview\">Developing a value proposition for the product life cycle<\/a>.\n<\/li>\n<\/ul>\n<h2><span class=\"mw-headline\" id=\"What_prerequisites_should_I_have.2C_if_any.3F\">What prerequisites should I have, if any?<\/span><\/h2>\n<p>Anyone is free to participate in this course. An internet connection and basic web browsing skills are recommended with the ability to create a blog and microblog account (instructions and self-study tutorials provided.) You are requested to keep a personal learning journal as reflection has been shown to increase learning markedly.\n<\/p>\n<p>You will need to be proficient in English language (reading, writing and listening) to participate successfully in this course.\n<\/p>\n<p>This is one of three micro-courses which together make up the <i>Principles of Marketing<\/i> course. Each micro-course can be studied independently, but we recommend study in the following order because the later micro-courses draw to some extent on knowledge, skills and resources developed in the earlier ones:\n<\/p>\n<p><!-- WEtheme eyJwIjoiT0VSZiIsImNzcyI6ImNzc1wvZm9udC1hd2Vzb21lXC9jc3NcL2ZvbnQtYXdlc29tZS5taW4uY3NzIiwiaGVhZGVyIjoiYmx1ci5odG1sIn0= -->\n<\/p>\n<table class=\"oeru1 table table-striped\">\n<tbody>\n<tr>\n<th>Micro-course number\n<\/th>\n<th>Micro-course name and link\n<\/th>\n<\/tr>\n<tr>\n<td>PMKT101<\/td>\n<td><a href=\"https:\/\/wikieducator.org\/Principles_of_marketing\/PMKT101\/home\" title=\"Principles of marketing\/PMKT101\/home\">Core foundations of successful marketing<\/a>\n<\/td>\n<\/tr>\n<tr>\n<td>PMKT102<\/td>\n<td><a href=\"\/pmkt102\/marketing-research-and-customer-insights\" title=\"Principles of marketing\/PMKT102\/home\">Marketing research and customer insights<\/a>\n<\/td>\n<\/tr>\n<tr>\n<td>PMKT103<\/td>\n<td><a href=\"https:\/\/wikieducator.org\/Principles_of_marketing\/PMKT103\/home\" title=\"Principles of marketing\/PMKT103\/home\">Launching products and generating market demand<\/a>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>All the micro-courses can be accessed and consulted freely online.\n<\/p>\n<h2><span class=\"mw-headline\" id=\"What_assessment_options_do_I_have.3F\">What assessment options do I have?<\/span><\/h2>\n<p>There are various options for assessment and certification of participation. Please refer to the <a href=\"\/pmkt102\/assessment\/assessment-overview\" title=\"Principles of marketing\/PMKT102\/Assessment\/Overview\"> Assesssment Overview<\/a> for full information.\n<\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.115 seconds\nReal time usage: 0.924 seconds\nPreprocessor visited node count: 29\/1000000\nPreprocessor generated node count: 52\/1000000\nPost\u2010expand include size: 47\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:178648-0!*!0!!*!2!* and timestamp 20200608010206 and revision id 1078679\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/startup\/start-here\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/startup\/site-map\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Customers Course Name: Marketing research and customer insights (PMKT102) In this course you&#8217;ll learn the basics of assessing and researching the customer and a product&#8217;s life cycle. What will I learn? Upon successful completion of this course, you will be able to: Analyse customer behaviour and the difference between needs and wants. Describe the customer [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2932,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2936","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2936"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2936\/revisions"}],"predecessor-version":[{"id":2937,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2936\/revisions\/2937"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2932"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}