{"id":2938,"date":"2020-06-08T01:54:23","date_gmt":"2020-06-08T01:54:23","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2938"},"modified":"2020-06-08T01:54:23","modified_gmt":"2020-06-08T01:54:23","slug":"site-map","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/startup\/site-map\/","title":{"rendered":"Site map"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<ul>\n<li> <a href=\"\/pmkt102\/marketing-research-and-customer-insights\" title=\"Principles of marketing\/PMKT102\/home\">Marketing research and customer insights<\/a>\n<\/li>\n<li> Startup\n<ul>\n<li> <a href=\"\/pmkt102\/startup\/start-here\" title=\"Principles of marketing\/PMKT102\/Start here\">Start here<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/startup\/about\" title=\"Principles of marketing\/PMKT102\/About\">About<\/a>\n<\/li>\n<li> <strong class=\"selflink\">Site map<\/strong>\n<\/li>\n<\/ul>\n<\/li>\n<li> Course guide\n<ul>\n<li> <a href=\"\/pmkt102\/course-guide\/overview\" title=\"Principles of marketing\/PMKT102\/Course guide\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/course-guide\/learning-outcome-and-objectives\" title=\"Principles of marketing\/PMKT102\/Course guide\/Course aims\">Learning outcome and objectives<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/course-guide\/syllabus\" title=\"Principles of marketing\/PMKT102\/Course guide\/Syllabus\">Syllabus<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/course-guide\/activities-and-learning-challenges\" title=\"Principles of marketing\/PMKT102\/Course guide\/Learning challenges\">Activities and learning challenges<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/course-guide\/resources\" title=\"Principles of marketing\/PMKT102\/Course guide\/Resources\">Resources<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Interactions\n<ul>\n<li> <a href=\"\/pmkt102\/interactions\/course-announcements\" title=\"Principles of marketing\/PMKT102\/Announcements\">Course announcements<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT102\/Feed\">Course feed<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Learning pathways\n<ul>\n<li> Orientation\n<ul>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT102\/Orientation\/Overview\">Overview<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/oeru-platform\" title=\"Principles of marketing\/PMKT102\/Orientation\/OERu platform\">OERu platform<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/oeru-social-network\" title=\"Principles of marketing\/PMKT102\/Orientation\/Mastodon\">OERu social network<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/oeru-forums\" title=\"Principles of marketing\/PMKT102\/Orientation\/Orientation\/Forums\">OERu forums<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/website-annotations\" title=\"Principles of marketing\/PMKT102\/Orientation\/Annotations\">Website annotations<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/oeru-resource-bank\" title=\"Principles of marketing\/PMKT102\/Orientation\/Resource bank\">OERu resource bank<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/learning-journal-blog\" title=\"Principles of marketing\/PMKT102\/Orientation\/Blog\">Learning journal blog<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/start-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT102\/Orientation\/Start declare yourself challenge\">Start &#8211; Declare yourself challenge<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/tasks-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT102\/Orientation\/Tasks declare yourself challenge\">Tasks &#8211; Declare yourself challenge<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/outputs-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT102\/Orientation\/Outputs declare yourself challenge\">Outputs &#8211; Declare yourself challenge<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Assessing customer behaviour and motivation\n<ul>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/overview\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/video-signpost-customer-needs-and-motivation\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Video signpost\">Video signpost: Customer needs and motivation<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/consumer-behaviour\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Buyer behaviour\">Consumer behaviour<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/customer-psychology\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Psychology\">Customer psychology<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/organizational-buyer-behaviour\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Organizational buyers\">Organizational buyer behaviour<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/business-to-business-versus-business-to-consumer-markets\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/B2B B2C\">Business-to-business versus business-to-consumer markets<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/strategic-customer-value\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Customer value\">Strategic customer value<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/start-customer-behaviour-challenge\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Customer behaviour skills challenge\">Start &#8211; Customer behaviour challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/tasks-customer-behaviour-challenge\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Customer behaviour skills challenge tasks\">Tasks &#8211; Customer behaviour challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/outputs-customer-behaviour-challenge\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Customer behaviour skills challenge outputs\">Outputs &#8211; Customer behaviour challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/quiz\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Quiz\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Researching customer needs and preferences\n<ul>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/overview\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/video-signpost-marketing-research\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Video signpost\">Video signpost: Marketing research<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/marketing-research\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Required reading\">Marketing research<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/information-gathering\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Required reading 2\">Information gathering<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/research-questions\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Required reading 3\">Research questions<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/start-researching-needs-challenge\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Researching needs skills challenge\">Start &#8211; Researching needs challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/tasks-researching-needs-challenge\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Researching needs skills challenge tasks\">Tasks &#8211; Researching needs challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/outputs-researching-needs-challenge\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Researching needs skills challenge outputs\">Outputs &#8211; Researching needs challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/quiz\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Quiz\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Developing a value proposition for the product life cycle\n<ul>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/overview\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/video-signpost-creating-a-value-proposition\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Video signpost\">Video signpost: Creating a value proposition<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/product-life-cycle\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Required reading\">Product life cycle<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/the-offering\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Required reading 2\">The offering<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/supply-chain\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Required reading 3\">Supply chain<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/start-value-proposition-challenge\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Value proposition skills challenge\">Start &#8211; Value proposition challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/tasks-value-proposition-challenge\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Value proposition skills challenge tasks\">Tasks &#8211; Value proposition challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/outputs-value-proposition-challenge\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Value proposition skills challenge outputs\">Outputs &#8211; Value proposition challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/quiz\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Quiz\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li> Assessment\n<ul>\n<li> <a href=\"\/pmkt102\/assessment\/assessment-overview\" title=\"Principles of marketing\/PMKT102\/Assessment\/Overview\">Assessment overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/assessment\/certification-and-qualification-options\" title=\"Principles of marketing\/PMKT102\/Assessment\/Certification options\">Certification and qualification options<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/assessment\/how-to-certify-participation\" title=\"Principles of marketing\/PMKT102\/Assessment\/Certify participation\">How to certify participation<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/assessment\/about-stackable-micro-credentials\" title=\"Principles of marketing\/PMKT102\/Assessment\/Stackable micro-credentials\">About stackable micro-credentials<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/assessment\/certificate-in-business\" title=\"Principles of marketing\/PMKT102\/Assessment\/CERTHE\">Certificate in business<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/assessment\/pmkt102-edubit-assessment-tasks\" title=\"Principles of marketing\/PMKT102\/Assessment\/PMKT102 Edubit\">PMKT102 EduBit assessment tasks<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/assessment\/pmkt102-edubit-rubric\" title=\"Principles of marketing\/PMKT102\/Assessment\/PMKT102 Rubric\">PMKT102 EduBit rubric<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.018 seconds\nReal time usage: 0.021 seconds\nPreprocessor visited node count: 3\/1000000\nPreprocessor generated node count: 18\/1000000\nPost\u2010expand include size: 6138\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:185959-0!*!0!*!*!*!* and timestamp 20200608015421 and revision id 1069945\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/startup\/about\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/course-guide\/overview\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Marketing research and customer insights Startup Start here About Site map Course guide Overview Learning outcome and objectives Syllabus Activities and learning challenges Resources Interactions Course announcements Course feed Learning pathways Orientation Overview OERu platform OERu social network OERu forums Website annotations OERu resource bank Learning journal blog Start &#8211; Declare yourself challenge Tasks &#8211; [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2932,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2938","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2938"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2938\/revisions"}],"predecessor-version":[{"id":2939,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2938\/revisions\/2939"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2932"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}