{"id":2944,"date":"2020-06-08T01:54:33","date_gmt":"2020-06-08T01:54:33","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2944"},"modified":"2020-06-08T01:54:33","modified_gmt":"2020-06-08T01:54:33","slug":"learning-outcome-and-objectives","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/course-guide\/learning-outcome-and-objectives\/","title":{"rendered":"Learning outcome and objectives"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"aims\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Learning outcome<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Upon successful completion of this micro-course, you will be able to:\n<\/p>\n<p>Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"aims\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Learning objectives<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>To support you in your progress towards achieving the learning outcome described above, each <b>learning pathway<\/b> in this course has its own set of learning objectives:\n<\/p>\n<ul>\n<li> <b>Orientation<\/b>\n<ul>\n<li> Create the relevant website accounts you need to engage in the OERu learning experience\n<\/li>\n<li> Test drive the technologies by completing short activities using these tools\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>Assessing customer behaviour and motivation<\/b>\n<ul>\n<li> Analyse customer behaviour and the difference between needs and wants\n<\/li>\n<li> Describe the customer decision-making process\n<\/li>\n<li> Consider and explain the commonalities and differences of business-to-business (B2B) and business-to-consumer (B2C) marketing\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>Researching customer needs and preferences<\/b>\n<ul>\n<li> Define marketing research and explain its role in marketing\n<\/li>\n<li> Explain the differences between qualitative and quantitative research\n<\/li>\n<li> Describe the processes and techniques of marketing research\n<\/li>\n<li> Describe the use of information systems to gather marketing research and market intelligence\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>Developing a value proposition for the product life cycle<\/b>\n<ul>\n<li> Define a product life cycle and its stages\n<\/li>\n<li> Explain a value proposition and how it changes throughout the product life cycle, whether for business-to-business (B2B) or business-to-consumer (B2C) customers\n<\/li>\n<li> Examine supply chain functions to determine their appropriateness in terms of cost, delivering value and contributing to profitability\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.023 seconds\nReal time usage: 0.029 seconds\nPreprocessor visited node count: 205\/1000000\nPreprocessor generated node count: 842\/1000000\nPost\u2010expand include size: 6429\/2097152 bytes\nTemplate argument size: 3563\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:178649-0!*!*!*!*!2!* and timestamp 20200608015430 and revision id 1078783\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/course-guide\/overview\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/course-guide\/syllabus\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2940,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2944","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2944"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2944\/revisions"}],"predecessor-version":[{"id":2945,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2944\/revisions\/2945"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2940"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}