{"id":2946,"date":"2020-06-08T01:54:36","date_gmt":"2020-06-08T01:54:36","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2946"},"modified":"2020-06-08T01:54:36","modified_gmt":"2020-06-08T01:54:36","slug":"syllabus","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/course-guide\/syllabus\/","title":{"rendered":"Syllabus"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<table class=\"oeru1 table table-striped\">\n<tbody>\n<tr>\n<th>Session\n<\/th>\n<th>Dates\n<\/th>\n<\/tr>\n<tr>\n<td><a href=\"#Getting_started\">Getting started<\/a>\n<\/td>\n<td>Independent study before starting the course.\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Session_0\">Session 0<\/a>\n<\/td>\n<td>Independent study (recommend 2 days)\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Session_1\">Session 1<\/a>\n<\/td>\n<td>Independent study (recommend 3 days)\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Session_2\">Session 2<\/a>\n<\/td>\n<td>Independent study (recommend 3 days)\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Session_3\">Session 3<\/a>\n<\/td>\n<td>Independent study (recommend 3 days)\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"mw-headline\" id=\"Getting_started\">Getting started<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Course overview<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p><b>Familiarise yourself with the course site and the course guide<\/b>\n<\/p>\n<ul>\n<li>Dates: Independent study before starting the course.\n<\/li>\n<li> Consult these pages for the information you need.\n<ul>\n<li> <a href=\"\/pmkt102\/startup\/about\" title=\"Principles of marketing\/PMKT102\/About\">About PMKT102<\/a>\n<ol>\n<li><a href=\"\/pmkt102\/startup\/start-here\" title=\"Principles of marketing\/PMKT102\/Start here\">Start here<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/course-guide\/overview\" title=\"Principles of marketing\/PMKT102\/Course guide\/Overview\">Course guide<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<li> Key activities:\n<ol>\n<li> Complete the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/survey.oeru.org\/index.php\/415354?lang=en\">OERu New Participant Survey<\/a>\n<\/li>\n<li> Complete the <a href=\"\/Principles_of_marketing\/PMKT102\/Start_here#5_things_you_should_do_before_starting_the_course\" title=\"Principles of marketing\/PMKT102\/Start here\">5 things you should do before starting the course<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Session_0\">Session 0<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Orientation<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p><b>Establish your personal learning environment (PLE) and declare yourself.<\/b>\n<\/p>\n<ul>\n<li> Dates: Independent study (recommend 2 days)\n<\/li>\n<li> Learning materials:\n<ol>\n<li> <a href=\"\/pmkt102\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT102\/Orientation\/Overview\">Establish a personal learning environment<\/a>.\n<\/li>\n<\/ol>\n<\/li>\n<li> Key activities:\n<ol>\n<li>Work through the learning materials for this <a href=\"\/pmkt102\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT102\/Orientation\/Overview\">learning pathway<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/oeru-social-network\" title=\"Principles of marketing\/PMKT102\/Orientation\/Mastodon\">Post a &#8220;Toot&#8221; using the course PMKT102 hashtag<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/oeru-forums\" title=\"Principles of marketing\/PMKT102\/Orientation\/Orientation\/Forums\">Create your forums account for PMKT102 and complete your profile page<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/website-annotations\" title=\"Principles of marketing\/PMKT102\/Orientation\/Annotations\">Practise annotating a web page with the PMKT102 course code<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/oeru-resource-bank\" title=\"Principles of marketing\/PMKT102\/Orientation\/Resource bank\">Create your bookmarks account and search for links using PMKT102<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/learning-journal-blog\" title=\"Principles of marketing\/PMKT102\/Orientation\/Blog\">Create a learning journal blog for PMKT102<\/a>\n<\/li>\n<li><a href=\"\/pmkt102\/learning-pathways\/orientation\/start-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT102\/Orientation\/Start declare yourself challenge\">Complete the &#8220;Declare yourself challenge&#8221; for PMKT102<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Session_1\">Session 1<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Assessing customer behaviour and motivation<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>These are the things you need to complete for this learning pathway.\n<\/p>\n<ul>\n<li> <b>Dates<\/b>: Independent study (recommend 3 days)\n<\/li>\n<li> <b>Learning materials<\/b>:\n<ol>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/overview\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Overview\">Assessing customer behaviour and motivation<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<li> <b>Learning activities<\/b>:\n<ol>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/video-signpost-customer-needs-and-motivation\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Video signpost\">Customer needs and motivation<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/consumer-behaviour\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Buyer behaviour\">Consumer behaviour<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/customer-psychology\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Psychology\">Customer psychology<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/organizational-buyer-behaviour\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Organizational buyers\">Organizational buyer behaviour<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/business-to-business-versus-business-to-consumer-markets\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/B2B B2C\">Business-to-business versus business-to-consumer markets<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/strategic-customer-value\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Customer value\">Strategic customer value<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/start-customer-behaviour-challenge\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Customer behaviour skills challenge\">Customer behaviour challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/quiz\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Quiz\">Quiz<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Session_2\">Session 2<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Researching customer needs and preferences<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>These are the things you need to complete for this learning pathway.\n<\/p>\n<ul>\n<li> <b>Dates<\/b>: Independent study (recommend 3 days)\n<\/li>\n<li> <b>Learning materials<\/b>:\n<ol>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/overview\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Overview\">Researching customer needs and preferences<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<li> <b>Learning activities<\/b>:\n<ol>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/marketing-research\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Required reading\">Marketing research<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/information-gathering\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Required reading 2\">Information gathering<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/research-questions\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Required reading 3\">Research questions<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/start-researching-needs-challenge\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Researching needs skills challenge\">Researching needs challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/quiz\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Quiz\">Quiz<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Session_3\">Session 3<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Developing a value proposition for the product life cycle<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>These are the things you need to complete for this learning pathway.\n<\/p>\n<ul>\n<li> <b>Dates<\/b>: Independent study (recommend 3 days)\n<\/li>\n<li> <b>Learning materials<\/b>:\n<ol>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/overview\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Overview\">Developing a value proposition for the product life cycle<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<li> <b>Learning activities<\/b>:\n<ol>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/product-life-cycle\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Required reading\">Product life cycle<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/the-offering\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Required reading 2\">The offering<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/supply-chain\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Required reading 3\">Supply chain<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/start-value-proposition-challenge\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Value proposition skills challenge\">Value proposition challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/quiz\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Quiz\">Quiz<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.055 seconds\nReal time usage: 0.059 seconds\nPreprocessor visited node count: 616\/1000000\nPreprocessor generated node count: 1216\/1000000\nPost\u2010expand include size: 17966\/2097152 bytes\nTemplate argument size: 10303\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176964-0!*!0!!*!2!* and timestamp 20200608005454 and revision id 1078994\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/course-guide\/learning-outcome-and-objectives\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/course-guide\/activities-and-learning-challenges\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Session Dates Getting started Independent study before starting the course. Session 0 Independent study (recommend 2 days) Session 1 Independent study (recommend 3 days) Session 2 Independent study (recommend 3 days) Session 3 Independent study (recommend 3 days) Getting started Session 0 Session 1 Session 2 Session 3 \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2940,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2946","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2946"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2946\/revisions"}],"predecessor-version":[{"id":2947,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2946\/revisions\/2947"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2940"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}