{"id":2986,"date":"2020-06-08T01:55:33","date_gmt":"2020-06-08T01:55:33","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2986"},"modified":"2020-06-08T01:55:33","modified_gmt":"2020-06-08T01:55:33","slug":"video-signpost-customer-needs-and-motivation","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/video-signpost-customer-needs-and-motivation\/","title":{"rendered":"Video signpost: Customer needs and motivation"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Customer needs and motivation<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Watch this video by Steven D&#8217;Alessandro of Charles Stuart University to gain an understanding of the importance of customer behaviour, needs and motivation in the marketing process. The presenter covers the:\n<\/p>\n<ul>\n<li> types of human needs and motivation,\n<\/li>\n<li> dynamics of motivation, and arousal of needs,\n<\/li>\n<li> setting of goals and interrelationships between goals,\n<\/li>\n<li> different needs and motivational approaches, and\n<\/li>\n<li> examples of customer needs and motivations.\n<\/li>\n<\/ul>\n<p><br style=\"clear:both;\">\n<\/p>\n<div class=\"plainlinks center\"><iframe loading=\"lazy\" width=\"560px\" height=\"315px\" src=\"\/\/www.youtube.com\/embed\/x2tFLBnX8Ik?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\nNow think about something you bought recently. Was it something you <i>needed<\/i> and what was you motivation for buying it? Post a WEnote then look in the course feed to see what others have posted.\n<\/p>\n<p>For example:\n<\/p>\n<ul>\n<li> <i>I recently bought a new laptop. Need &#8211; for college. Motivation &#8211; good price for the spec.<\/i>\n<\/li>\n<li> <i>I bought a new outfit. Need &#8211; not really. Motivation &#8211; mood enhancer.<\/i>\n<\/li>\n<li> <i>Your turn &#8230;<\/i>\n<\/li>\n<\/ul>\n<p><\/p>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt102\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT102\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.033 seconds\nReal time usage: 0.040 seconds\nPreprocessor visited node count: 165\/1000000\nPreprocessor generated node count: 1112\/1000000\nPost\u2010expand include size: 4142\/2097152 bytes\nTemplate argument size: 2431\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175784-0!*!0!*!*!2!* and timestamp 20200608015530 and revision id 1065755\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/overview\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/consumer-behaviour\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2982,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2986","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2986"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2986\/revisions"}],"predecessor-version":[{"id":2987,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2986\/revisions\/2987"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2982"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}