{"id":2994,"date":"2020-06-08T01:55:48","date_gmt":"2020-06-08T01:55:48","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2994"},"modified":"2020-06-08T01:55:48","modified_gmt":"2020-06-08T01:55:48","slug":"business-to-business-versus-business-to-consumer-markets","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/business-to-business-versus-business-to-consumer-markets\/","title":{"rendered":"Business-to-business versus business-to-consumer markets"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"thumb tright\">\n<div class=\"thumbinner thumbnail\" style=\"width:302px;\"><a href=\"https:\/\/wikieducator.org\/File:What_is_B2B_Marketing.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/wikieducator.org\/images\/thumb\/3\/3b\/What_is_B2B_Marketing.jpg\/300px-What_is_B2B_Marketing.jpg\" width=\"300\" height=\"204\" class=\"thumbimage img-responsive\"><\/a>  <\/p>\n<div class=\"thumbcaption\">B2B<\/div>\n<\/div>\n<\/div>\n<p>Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in a number of ways including:\n<\/p>\n<ul>\n<li> types of buyers,\n<\/li>\n<li> buying centres,\n<\/li>\n<li> stages of the buying process.\n<\/li>\n<\/ul>\n<p>The chapter below discusses international B2B markets, e-commerce, and ethics in the B2B market. From this reading, you will learn what a buying center is and will be able to name the members of buying centers and describe their roles.<br \/>\nPay special attention to the concepts of the decision making unit (DMU) and the purchase process.<br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>B2B vs B2C Markets<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read this <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/saylordotorg.github.io\/text_principles-of-marketing-v2.0\/s07-business-buying-behavior.html\">chapter<\/a>, which provides an overview of business-to-business buying behaviour.\n<\/li>\n<li> Post a WEnote on how B2B markets differ from B2C markets.\n<ul>\n<li> <i>B2B &#8230; whereas B2C &#8230;<\/i>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><div><p>You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt102\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT102\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.117 seconds\nReal time usage: 1.338 seconds\nPreprocessor visited node count: 120\/1000000\nPreprocessor generated node count: 826\/1000000\nPost\u2010expand include size: 2604\/2097152 bytes\nTemplate argument size: 953\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175736-0!*!0!*!*!2!* and timestamp 20200608015544 and revision id 1078693\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/organizational-buyer-behaviour\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/strategic-customer-value\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>B2B Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in a number of ways including: types of buyers, buying centres, stages of the buying process. The chapter below discusses international B2B markets, e-commerce, and ethics in the B2B market. From this reading, you will learn what a buying center is and will be able to [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2982,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2994","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2994"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2994\/revisions"}],"predecessor-version":[{"id":2995,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2994\/revisions\/2995"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2982"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}