{"id":2996,"date":"2020-06-08T01:55:52","date_gmt":"2020-06-08T01:55:52","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2996"},"modified":"2020-06-08T01:55:52","modified_gmt":"2020-06-08T01:55:52","slug":"strategic-customer-value","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/strategic-customer-value\/","title":{"rendered":"Strategic customer value"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"thumb tright\">\n<div class=\"thumbinner thumbnail\" style=\"width:302px;\"><a href=\"https:\/\/wikieducator.org\/File:Employee_helping_the_customer_.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/wikieducator.org\/images\/thumb\/8\/8c\/Employee_helping_the_customer_.jpg\/300px-Employee_helping_the_customer_.jpg\" width=\"300\" height=\"200\" class=\"thumbimage img-responsive\"><\/a>  <\/p>\n<div class=\"thumbcaption\">Customer hiring a bike<\/div>\n<\/div>\n<\/div>\n<p>Companies go through a strategic planning process in order to develop, price, promote, and sell their products and services.\n<\/p>\n<p>The chapter below explains the value proposition and will help you to understand why a company may develop different value propositions for different target markets. <br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Strategic customer value<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read this <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/saylordotorg.github.io\/text_principles-of-marketing-v2.0\/s05-strategic-planning.html\">chapter<\/a> about how an organization&#8217;s value proposition shapes its strategic planning\n<\/li>\n<li> Post a WEnote about why customers are strategically important to organizations. For example:\n<ul>\n<li> <i>Being strategic about customers means a company can &#8230;<\/i>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><div><p>You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt102\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT102\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.125 seconds\nReal time usage: 1.339 seconds\nPreprocessor visited node count: 120\/1000000\nPreprocessor generated node count: 826\/1000000\nPost\u2010expand include size: 2756\/2097152 bytes\nTemplate argument size: 1105\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175740-0!*!0!*!*!2!* and timestamp 20200608015548 and revision id 1078697\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/business-to-business-versus-business-to-consumer-markets\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/start-customer-behaviour-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Customer hiring a bike Companies go through a strategic planning process in order to develop, price, promote, and sell their products and services. The chapter below explains the value proposition and will help you to understand why a company may develop different value propositions for different target markets. \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2982,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2996","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2996"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2996\/revisions"}],"predecessor-version":[{"id":2997,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2996\/revisions\/2997"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2982"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}