{"id":2998,"date":"2020-06-08T01:55:55","date_gmt":"2020-06-08T01:55:55","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=2998"},"modified":"2020-06-08T01:55:55","modified_gmt":"2020-06-08T01:55:55","slug":"start-customer-behaviour-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/start-customer-behaviour-challenge\/","title":{"rendered":"Start &#8211; Customer behaviour challenge"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Challenge summary<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"100px\"><b>Summary<\/b>:<\/td>\n<td>How would you assess customer behaviour and motivation for buying a new product?<\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"floatleft\"><a href=\"https:\/\/wikieducator.org\/File:Time7.svg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Time7.svg\" src=\"\/\/wikieducator.org\/images\/thumb\/8\/88\/Time7.svg\/30px-Time7.svg.png\" width=\"30\" height=\"30\" class=\"img-responsive\"><\/a><\/div>\n<\/td>\n<td>2-3 hours<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>During this challenge you will write a blog post in your Learning Journal blog, and respond substantively to at least two of your peers.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Start_here\">Start here<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"web resources\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_inter.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Stimulus resources<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Review the previously assigned readings.\n<\/li>\n<li> Look at the following supplemental resources:\n<ul>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Consumer_behaviour\">Consumer behaviour<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Maslow's_hierarchy_of_needs\">Abraham Maslow&#8217;s Hierarchy of Needs<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.buzzfeed.com\/adambvary\/movie-posters-look-really-different-in-other-countries-like?\">14 international movie posters that are very different from the US version<\/a>, in Buzzfeed.\n<\/li>\n<\/ul>\n<\/li>\n<li>Use the following two resources to find out about a novel invention &#8211; the Human Hamster Wheel Standing Desk. You will use this invention as the subject for your Customer Behaviour Skills learning challenge (and also for the <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/start-researching-needs-challenge\" title=\"Principles of marketing\/PMKT102\/Researching customer needs and preferences\/Researching needs skills challenge\">Researching needs skills learning challenge<\/a> and the <a href=\"\/pmkt102\/learning-pathways\/developing-a-value-proposition-for-the-product-life-cycle\/start-value-proposition-challenge\" title=\"Principles of marketing\/PMKT102\/Value proposition lifecycle\/Value proposition skills challenge\">Value proposition skills learning challenge<\/a>):\n<ul>\n<li> Video &#8211; <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.youtube.com\/watch?v=ZZTp8NeGbmk\">Human Hamster Wheel for the Ultimate Standing Desk<\/a>\n<\/li>\n<li> Website &#8211; <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.instructables.com\/id\/Hamster-Wheel-Standing-Desk\">Hamster Wheel Standing Desk instructions<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"objectives\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Purpose<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>The purpose of this learning challenge is to:\n<\/p>\n<ul>\n<li> Assess consumers&#8217; behaviour for this product, their decision-making process, and what marketing channels would be used (B2B, B2C or both) to reach customers, in facilitating them to buy this product.\n<\/li>\n<li> Document and share your learning experience by posting a blog entry.\n<\/li>\n<li> Learn from your peers regarding how they would assess consumer behaviour for this product.\n<\/li>\n<\/ul>\n<p><b>Value of this exercise<\/b>\n<\/p>\n<p>With an understanding of customer behaviour and what motivates them  to buy, it will be easier to select cost-effective sales tactics and promotions to successfully reach the customer and generate a positive return on investment.\n<\/p>\n<p>In the &#8216;real world&#8217;, companies try to learn as much as they can about the customer&#8217;s purchasing development process. This helps them convert browsing consumers into paying customers.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.047 seconds\nReal time usage: 0.053 seconds\nPreprocessor visited node count: 366\/1000000\nPreprocessor generated node count: 1145\/1000000\nPost\u2010expand include size: 10728\/2097152 bytes\nTemplate argument size: 5486\/2097152 bytes\nHighest expansion depth: 8\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176888-0!*!0!*!*!2!* and timestamp 20200608015552 and revision id 1069527\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/strategic-customer-value\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/tasks-customer-behaviour-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Start here \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2982,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2998","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=2998"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2998\/revisions"}],"predecessor-version":[{"id":2999,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2998\/revisions\/2999"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2982"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=2998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}