{"id":3000,"date":"2020-06-08T01:55:57","date_gmt":"2020-06-08T01:55:57","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=3000"},"modified":"2020-06-08T01:55:57","modified_gmt":"2020-06-08T01:55:57","slug":"tasks-customer-behaviour-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/tasks-customer-behaviour-challenge\/","title":{"rendered":"Tasks – Customer behaviour challenge"},"content":{"rendered":"
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  1. Review the Stimulus Resources, including the video and instructions for the hamster wheel standing desk.\n<\/li>\n
  2. Learn about the ideal (representative) customer within your target market and\/or segmented audience. Who is s\/he – a business-to-business (B2B) customer; or business-to-consumer (B2C) customer? Remember the demographic and psychographic information collected in the previous sections. How does s\/he make purchase decisions? Is s\/he influenced by internal \/ external factors (i.e., family, peer groups, magazine reviews? Where is s\/he likely to purchase this product – online, in-person or through direct sales – or a combination of both.\n<\/li>\n
  3. What problem is this product likely to solve, for your target market customers? What motivates them to buy? (Hint: Maslow’s Needs Hierarchy.)\n<\/li>\n
  4. Where is your customer likely to buy this product? Explain your rationale.\n<\/li>\n
  5. What is this customer likely to do, after purchasing this product? (e.g. refer to friends \/ family; write a positive\/negative review; engage with the company on the web \/ by mail registration, etc.)\n<\/li>\n
  6. Respond substantively to at least two of your peers \/ colleagues who have made blog posts. Look in the Course Feed<\/a> to find their post.\n<\/li>\n<\/ol>\n

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