{"id":3004,"date":"2020-06-08T01:56:03","date_gmt":"2020-06-08T01:56:03","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=3004"},"modified":"2020-06-08T01:56:03","modified_gmt":"2020-06-08T01:56:03","slug":"quiz","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/quiz\/","title":{"rendered":"Quiz"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>\n<\/p>\n<div class=\"floatright\"><a href=\"https:\/\/wikieducator.org\/File:Test_sign.jpg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Test sign.jpg\" src=\"\/\/wikieducator.org\/images\/thumb\/e\/eb\/Test_sign.jpg\/320px-Test_sign.jpg\" width=\"320\" height=\"226\" class=\"img-responsive\"><\/a><\/div>\n<p>The questions which follow provide a basic knowledge test of selected concepts covered in this learning pathway: <i>Assessing customer behaviour and motivation<\/i>.<\/p>\n<p>The questions published at the end of each learning pathway are re-used for the knowledge test for learners interested in earning a digital badge or certificate of participation for the Market research and customer insights (PKMT102) micro-course. Please consult the <a href=\"\/pmkt102\/assessment\/how-to-certify-participation\" title=\"Principles of marketing\/PMKT102\/Assessment\/Certify participation\">Certify participation page<\/a> for more information.<br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice WEquizMultipleChoice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"assessment\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_qmark.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>True - false questions<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t\n<p>Indicate whether the following statements are true or false:\n<\/p>\n<ul>\n<li>Abraham Maslow&#8217;s hierarchy of needs includes food, water, sleep and conscious consumption.\n<ul>\n<li>True\n<ul>\n<li>Incorrect. Typically represented as a pyramid of needs, the primary needs are physiological, followed by safety, love and belonging, with self-esteem at the top of the pyramid. Buying products and services meet certain needs but is not the need itself.\n<\/li>\n<\/ul>\n<\/li>\n<li>False\n<ul>\n<li>Correct. Abraham Maslow&#8217;s hierarchy of needs includes the most fundamental levels of needs (air, food and water) at the bottom of a pyramid, and the need for self-actualization (i.e., self-esteem, self-respect) at the top. Consumption is not a need.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Customers&#8217; buying behaviour is influenced by personal and psychological factors, family, and culture.\n<ul>\n<li>True\n<ul>\n<li>Correct. Consumer behaviour is influenced by the environment, and different personal and situational contexts.\n<\/li>\n<\/ul>\n<\/li>\n<li>False\n<ul>\n<li>Incorrect. A person&#8217;s gender, income or individual characteristics can have an impact on &#8220;how&#8221;, &#8220;when&#8221; and &#8220;why&#8221; they purchase different products. For example, an eyeglasses company might sell bifocals to 50+ older adults (not young children), or feminine hygiene products to women.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Business-to-Consumer (B2C) markets have a greater reliance on personal selling than on mass-marketing.\n<ul>\n<li>True\n<ul>\n<li>Incorrect. B2C markets are most cost-effectively reached through advertising (traditional, internet), websites and retail channels. Personal selling tends to be more time-consuming and expensive: this cost is usually offset by higher cost items (as one would find in B2B markets).\n<\/li>\n<\/ul>\n<\/li>\n<li>False\n<ul>\n<li>Correct. B2C markets are most easily reached through mass-market media, including advertising, websites and retailing. As internet marketing tools and techniques have become more sophisticated, B2C marketers can target smaller groups of consumers and receive real-time data (feedback) for their efforts.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Successful marketers use cultural awareness as an important part of their marketing toolkit.\n<ul>\n<li>True\n<ul>\n<li>Correct. Culture (and sub-cultures) are about shared beliefs, customs, behaviours, and attitudes that characterize a society (i.e. a group of people). For example, having specific knowledge about the culture pertaining to style of dress (e.g. Afghan women&#8217;s burkas) can help clothing marketers to be more successful in their marketing efforts.\n<\/li>\n<\/ul>\n<\/li>\n<li>False\n<ul>\n<li>Incorrect. It is essential for marketers to ensure their campaigns include culture. Tailoring a product&#8217;s advertising to account for cultural differences can make a huge difference in overall success. For example, movies are marketed differently to Japanese vs. US audiences.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice WEquizMultipleChoice WEquizMix\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"assessment\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_qmark.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Multiple choice questions<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t\n<ul>\n<li>Which ONE of the following lists best describes the main types of business customers in Business-to-Business (B2B) markets?\n<ul>\n<li>Producers and manufacturers\n<ul>\n<li>No \u2013 there are other main types of business customers in addition to these.\n<\/li>\n<\/ul>\n<\/li>\n<li>Governments, non-profit organizations and institutions\n<ul>\n<li>No &#8211; there are other main types of business customers in addition to these.\n<\/li>\n<\/ul>\n<\/li>\n<li> Producers, resellers, governments and institutions\n<ul>\n<li>Correct &#8211; each of the above provide considerable markets to businesses that sell their products and services.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Which ONE of the following statements best describes Business-to-Business (B2B) markets?\n<ul>\n<li>B2B markets often have fewer customers that account for most of their sales, and are geographically concentrated\n<ul>\n<li>Correct &#8211; in B2B marketing, there are often a small number of businesses that account for a company&#8217;s sales, and they tend to be located in one region, or clustered in several geographic areas.\n<\/li>\n<\/ul>\n<\/li>\n<li>B2B markets often have fewer customers that account for most of their sales, and are geographically dispersed\n<ul>\n<li>Incorrect &#8211; geographically-dispersed customers are expensive to service and maintain, for all but the largest companies. Many B2B marketers find it more cost-effective to devote resources to just one or two specific markets.\n<\/li>\n<\/ul>\n<\/li>\n<li>B2B markets often have many customers that are geographically dispersed\n<ul>\n<li>Not really \u2013 large number of geographically-dispersed customers are too expensive to service and maintain, for all but the largest companies.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>According to Michael Porter, in addition to direct competitors, which of the following must organizations consider? (Select ONE answer.)\n<ul>\n<li>Current competitive products on the market; potential new competitors in the marketplace; the bargaining power of partners and suppliers; and the bargaining power of buyers\n<ul>\n<li>Incorrect \u2013 it is important to consider substitute products, rather than current products, that may be available at a lower price, offer considerable competition for products and services and meet the same need.\n<\/li>\n<\/ul>\n<\/li>\n<li>Substitute products; potential new competitors in the marketplace; the bargaining power of partners and suppliers; and the bargaining power of buyers\n<ul>\n<li>Correct &#8211; Substitute products that may be available at a lower price offer considerable competition for products and services. Consider for example, a summer promotion at McDonalds, on the purchase of soft-drinks for $1. This &#8216;bargain&#8217; creates competition for sellers of other beverages (e.g. coffee, tea and soft-drinks).\n<\/li>\n<\/ul>\n<\/li>\n<li> Substitute products; current competitors in the marketplace; the bargaining power of partners and suppliers; and the bargaining power of buyers\n<ul>\n<li>Incorrect \u2013 it is also important to consider potential new competitors entering the market that can change the current market state.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Which ONE of the following statements best describes a value proposition?\n<ul>\n<li>A value proposition focuses on the benefits of a product or service to a particular target market\n<ul>\n<li>Correct &#8211; firms may emphasize different benefits to different customers.\n<\/li>\n<\/ul>\n<\/li>\n<li> A value proposition focuses on the value that a new product or service may bring to the company producing it\n<ul>\n<li>Incorrect \u2013 the value proposition shows why a product or service is superior (focusing on benefits) to competing offers and what benefits it would bring to the target customer.\n<\/li>\n<\/ul>\n<\/li>\n<li>A value proposition focuses on the quality and price of the product indicating its value\n<ul>\n<li>No &#8211; that is not a value proposition. A value proposition focuses on the benefits to the customer.\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.059 seconds\nReal time usage: 0.067 seconds\nPreprocessor visited node count: 280\/1000000\nPreprocessor generated node count: 1206\/1000000\nPost\u2010expand include size: 42942\/2097152 bytes\nTemplate argument size: 31628\/2097152 bytes\nHighest expansion depth: 10\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175990-0!*!0!*!*!2!* and timestamp 20200608004423 and revision id 1074476\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/learning-pathways\/assessing-customer-behaviour-and-motivation\/outputs-customer-behaviour-challenge\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/overview\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>The questions which follow provide a basic knowledge test of selected concepts covered in this learning pathway: Assessing customer behaviour and motivation. The questions published at the end of each learning pathway are re-used for the knowledge test for learners interested in earning a digital badge or certificate of participation for the Market research and [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2982,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3004","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/3004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=3004"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/3004\/revisions"}],"predecessor-version":[{"id":3005,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/3004\/revisions\/3005"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/2982"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=3004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}