{"id":3016,"date":"2020-06-08T01:56:22","date_gmt":"2020-06-08T01:56:22","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=3016"},"modified":"2020-06-08T01:56:22","modified_gmt":"2020-06-08T01:56:22","slug":"research-questions","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/research-questions\/","title":{"rendered":"Research questions"},"content":{"rendered":"
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Research starts with questions<\/div>\n<\/div>\n<\/div>\n\n\n\n\n
\u201c\n<\/td>\n The most successful research starts with a single question or series of questions, which help define the scope of your research, as well as provides a context for marketing your particular product or service. For example, consider the following questions. How do you define your target audience? Are you planning a domestic or global reach? Who are your competitors? What is the long-term outlook? Research can be very time-consuming and expensive, so the more research you can do on your own, the quicker and cheaper your plans may come together. It takes a special mindset to enjoy conducting research\u2014an explorer\u2019s sense of adventure into a vast wilderness of data. If you can master basic research skills, you may considerably multiply your worth to an employer or project.\n<\/td>\n \u201d\n<\/td>\n<\/tr>\n
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\u2014Steven R. Van Hook<\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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Research questions<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Read this article<\/a> which discusses marketing research questions.\n<\/li>\n
  2. Post a WEnote about why researching customer needs and preferences is useful in a successful market strategy.\n<\/li>\n<\/ol>\n

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    You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n

    Note: Your comment will be displayed in the course feed<\/a>.<\/i>\n<\/p>\n

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