{"id":3018,"date":"2020-06-08T01:56:25","date_gmt":"2020-06-08T01:56:25","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=3018"},"modified":"2020-06-08T01:56:25","modified_gmt":"2020-06-08T01:56:25","slug":"start-researching-needs-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/start-researching-needs-challenge\/","title":{"rendered":"Start &#8211; Researching needs challenge"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Challenge summary<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"100px\"><b>Summary<\/b>:<\/td>\n<td>How would you research customer needs and preferences for this product?<\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"floatleft\"><a href=\"https:\/\/wikieducator.org\/File:Time7.svg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Time7.svg\" src=\"\/\/wikieducator.org\/images\/thumb\/8\/88\/Time7.svg\/30px-Time7.svg.png\" width=\"30\" height=\"30\" class=\"img-responsive\"><\/a><\/div>\n<\/td>\n<td>2-3 hours<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>During this challenge you will write a blog post on your WordPress blog, and respond substantively to at least two (2) of your peers.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Start_here\">Start here<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"web resources\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_inter.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Stimulus resources<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Review the previously assigned readings and the following supplemental resources:\n<\/p>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing#Marketing_research\">Marketing and market research<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Color_in_Chinese_culture\">Color in Chinese culture<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/www.dailymail.co.uk\/news\/article-2922927\/Glad-Wrap-frantically-reworking-new-cutter-design-public-outrage-threats-boycott-product.html\">Glad Wrap frantically reworking new cutter design after public outrage and threats to boycott the product<\/a>, by Sarah Carty, Daily Mail Australia, published January 23, 2015\n<\/li>\n<li>  <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing#Types_of_market_research\">Types of market research<\/a>, in Wikipedia.\n<\/li>\n<li> Video &#8211; <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/www.youtube.com\/watch?v=ZZTp8NeGbmk\">Human Hamster Wheel for the Ultimate Standing Desk<\/a>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"objectives\" src=\"https:\/\/course.oeru.org\/pmkt102\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Purpose<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>The purpose of this learning challenge is to:\n<\/p>\n<ul>\n<li> Explain how you would conduct market research, on one (1) of the target markets that you previously identified for this product.\n<\/li>\n<li> Document and share your learning experience by posting a blog entry.\n<\/li>\n<li> Learn from your peers regarding how they would conduct market research for this product in the target market they have identified.\n<\/li>\n<\/ul>\n<p><b>Value of this exercise<\/b>\n<\/p>\n<p>Effective and ongoing marketing research (including data analytics) is the underpinning of any successful marketing strategy. Today&#8217;s organizations use a combination of quantitative and qualitative marketing research throughout the product life cycle &#8211; and seek to optimize business and marketing activities, while learning about customers&#8217; behaviour throughout the purchasing process (including post-purchase behaviour, referrals).\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.043 seconds\nReal time usage: 0.049 seconds\nPreprocessor visited node count: 366\/1000000\nPreprocessor generated node count: 1145\/1000000\nPost\u2010expand include size: 9826\/2097152 bytes\nTemplate argument size: 4584\/2097152 bytes\nHighest expansion depth: 8\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176889-0!*!*!*!*!2!* and timestamp 20200608015622 and revision id 1065771\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/research-questions\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt102\/learning-pathways\/researching-customer-needs-and-preferences\/tasks-researching-needs-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Start here \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":3006,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3018","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/3018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/comments?post=3018"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/3018\/revisions"}],"predecessor-version":[{"id":3019,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/3018\/revisions\/3019"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/pages\/3006"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt102\/wp-json\/wp\/v2\/media?parent=3018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}