{"id":3060,"date":"2020-06-08T01:57:26","date_gmt":"2020-06-08T01:57:26","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt102\/?page_id=3060"},"modified":"2020-06-08T01:57:26","modified_gmt":"2020-06-08T01:57:26","slug":"pmkt102-edubit-rubric","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt102\/assessment\/pmkt102-edubit-rubric\/","title":{"rendered":"PMKT102 EduBit rubric"},"content":{"rendered":"
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Weighting table<\/span><\/h2>\n

Each task contributes to the calculation of the final grade according to the following proportional weightings.\n<\/p>\n\n\n\n\n\n\n
Task\n<\/th>\n Weighting\n<\/th>\n<\/tr>\n
Task 1: Marketing research report for a product or a service<\/a>\n<\/td>\n 85%\n<\/td>\n<\/tr>\n
Task 2: PMKT102 assessment reflection<\/a>\n<\/td>\n 15%\n<\/td>\n<\/tr>\n
Total\n<\/td>\n 100%\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Download print version of Assessment description and rubrics for LiDA101<\/a> (pdf) (\"Comment.gif\"<\/a>: PDF must be updated<\/span>)\n<\/p>\n

Task 1: Marketing research report for a product or a service<\/span><\/h2>\n

(Weighting: 85%)<\/b>\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Introduction, purpose and objective(s)<\/b>\n<\/td>\nThe purpose and objective of the report are clear, and the report addresses the objective(s) in a focused, logical and systematic manner.\n<\/td>\nAchieved<\/p>\n

9-8\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe purpose and objective of the report are clear, and the report addresses the objective(s).\n<\/td>\nAchieved<\/p>\n

7-5\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nhe purpose and objective of the report are vague, and the report does not adequately address the objective(s).\n<\/td>\nNot achieved<\/p>\n

4-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Customer behaviour and motivation<\/b>\n<\/td>\nThe customer behaviour for this product \/ service, their decision-making process, and proposed marketing channels (B2B, B2C or both) to reach them were clearly and fully explained. Provided justification and explanation is clear and logical for all aspects, accompanied by supporting references.\n<\/td>\nAchieved<\/p>\n

17-15\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe customer behaviour for this product \/ service, their decision-making process, and proposed marketing channels (B2B, B2C or both) to reach them were explained but some parts lacked clarity. Justification and explanation is provided for all aspects with some supporting references.\n<\/td>\nAchieved<\/p>\n

14-9\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nAspects of the customers behaviour for this product \/ service, their decision-making process, and proposed marketing channels (B2B, B2C or both) to reach them were missing or not fully explained. Some justification and explanation is provided but is lacking clarity and\/ or supporting references.\n<\/td>\nNot achieved<\/p>\n

8-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Customer needs and preferences<\/b>\n<\/td>\nResearch methodology is complete and clearly outlined. All aspects of the 4Ps are included with clear examples. Provided justification and explanation is clear and logical with adequate supporting references for all aspects and elements.\n<\/td>\nAchieved<\/p>\n

17-15\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nResearch methodology is outlined but lacks clarity in places. All aspects of the 4Ps are included. Full justification and explanation with some supporting references is provided.\n<\/td>\nAchieved<\/p>\n

14-9\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nResearch methodology is incomplete and unclear. Some aspects of the 4Ps are missing. Justification and explanation is limited and lacking in supporting references.\n<\/td>\nNot achieved<\/p>\n

8-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Value propositions for a product \/ service life cycle<\/b>\n<\/td>\nAll life cycle stages have been clearly considered and fully completed for the product \/ service. Provided justification and explanation, is complete, clear and logical for all stages with adequate supporting references.\n<\/td>\nAchieved<\/p>\n

17-15\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nAll life cycle stages have been considered and fully completed for the product \/ service, but explanation is in some places and aspects unclear or incomplete with some supporting references.\n<\/td>\nAchieved<\/p>\n

14-9\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nAll life cycle stages have not been considered or fully completed for the product \/ service. Some justification and explanation is provided but is limited and lacking in supporting references.\n<\/td>\nNot achieved<\/p>\n

8-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Conclusions and recommendations<\/b>\n<\/td>\nConclusions are relevant and fully and accurately address the key points of the report. Recommendations are specific, action-oriented, with suggestions fully applicable to the product \/ service and the business. Conclusions\/recommendations flow logically, are clearly organised and presented and supported with clear justification and explanation.\n<\/td>\nAchieved<\/p>\n

17-15\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nConclusions are relevant and portray the key points of the report. Recommendations are specific and action-oriented. Suggestions are focused and relevant to the product \/ service and business. Conclusions\/recommendations flow logically and are clearly organised and presented.\n<\/td>\nAchieved<\/p>\n

14-9\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nSome conclusions are relevant and portray most of the key points of the report. Not all recommendations are specific or action-oriented and suggestions are not fully oriented to the product \/ service and the business. Conclusions\/recommendations flow logically but the logic in places is unclear.\n<\/td>\nNot achieved<\/p>\n

8-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Bibliography, presentation and referencing<\/b>\n<\/td>\nClear and professional report presentation, accurate grammar and spelling. Extensive bibliography with correct implementation of the APA reference style.\n<\/td>\nAchieved<\/p>\n

8-7\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nPresentation is clear with few grammatical and spelling errors. Bibliography is adequate and references are included in the reference list with only a few APA style errors.\n<\/td>\nAchieved<\/p>\n

6-4\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nReport presentation is unclear with grammatical and spelling errors. Some bibliography is provided and \/ or referencing does not comply with the APA style.\n<\/td>\nNot achieved<\/p>\n

3-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Task 2: PMKT102 assessment reflection<\/span><\/h2>\n

(Weighting: 15%)<\/b>\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Reflective thinking<\/b>\n<\/td>\nThe reflection explains the learner\u2019s own thinking and learning processes, as well as implications for future learning.\n<\/td>\nAchieved<\/p>\n

3\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe reflection explains the learner\u2019s thinking about his\/her own learning processes.\n<\/td>\nAchieved<\/p>\n

2\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe reflection attempts to demonstrate thinking about learning but is vague and\/or unclear about the personal learning process.\n<\/td>\nNot achieved<\/p>\n

1-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Analysis<\/b>\n<\/td>\nThe reflection is an in-depth analysis of the learning experience, the value of the derived learning to self and \/ or others, and the enhancement of the learner\u2019s appreciation for the discipline.\n<\/td>\n Achieved<\/p>\n

8-7\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe reflection includes an analysis of the learning experience and the value of the derived learning to self and \/ or others.\n<\/td>\nAchieved<\/p>\n

6-5\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe reflection attempts to analyze the learners own experience but the value of the learning to the student is vague and\/or unclear.\n<\/td>\nNot achieved<\/p>\n

4-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Making connections<\/b>\n<\/td>\nThe reflection articulates multiple connections between the learning experience and content from this and other courses, past learning, life experiences and how they contribute to the suggested changes and improvements.\n<\/td>\nAchieved<\/p>\n

4\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe reflection articulates some connections between the learning experience and content from this and other courses, past learning experiences. Some connection is provided on how the learning has contributed to the suggested changes and improvements.\n<\/td>\nAchieved<\/p>\n

3-2\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe reflection attempts to articulate connections between the learning experience and course content, but the connection is vague and\/or unclear. No connection is provided on how the learning has contributed to the suggested changes and improvements.\n<\/td>\nNot achieved<\/p>\n

1-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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