{"id":2512,"date":"2020-06-08T01:50:23","date_gmt":"2020-06-08T01:50:23","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2512"},"modified":"2020-06-08T01:50:23","modified_gmt":"2020-06-08T01:50:23","slug":"site-map","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/startup\/site-map\/","title":{"rendered":"Site map"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<ul>\n<li> <a href=\"\/pmkt103\/launching-products-and-generating-market-demand\" title=\"Principles of marketing\/PMKT103\/home\">Launching products and generating market demand<\/a>\n<\/li>\n<li> Startup\n<ul>\n<li> <a href=\"\/pmkt103\/startup\/start-here\" title=\"Principles of marketing\/PMKT103\/Start here\">Start here<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/startup\/about\" title=\"Principles of marketing\/PMKT103\/About\">About<\/a>\n<\/li>\n<li> <strong class=\"selflink\">Site map<\/strong>\n<\/li>\n<\/ul>\n<\/li>\n<li> Course guide\n<ul>\n<li> <a href=\"\/pmkt103\/course-guide\/overview\" title=\"Principles of marketing\/PMKT103\/Course guide\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/course-guide\/learning-outcomes-and-objectives\" title=\"Principles of marketing\/PMKT103\/Course guide\/Course aims\">Learning outcomes and objectives<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/course-guide\/syllabus\" title=\"Principles of marketing\/PMKT103\/Course guide\/Syllabus\">Syllabus<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/course-guide\/activities-and-learning-challenges\" title=\"Principles of marketing\/PMKT103\/Course guide\/Learning challenges\">Activities and learning challenges<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/course-guide\/resources\" title=\"Principles of marketing\/PMKT103\/Course guide\/Resources\">Resources<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Interactions\n<ul>\n<li> <a href=\"\/pmkt103\/interactions\/course-announcements\" title=\"Principles of marketing\/PMKT103\/Announcements\">Course announcements<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT103\/Feed\">Course feed<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Learning pathways\n<ul>\n<li> Orientation\n<ul>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT103\/Orientation\/Overview\">Overview<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/oeru-platform\" title=\"Principles of marketing\/PMKT103\/Orientation\/OERu platform\">OERu platform<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/oeru-social-network\" title=\"Principles of marketing\/PMKT103\/Orientation\/Mastodon\">OERu social network<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/oeru-forums\" title=\"Principles of marketing\/PMKT103\/Orientation\/Orientation\/Forums\">OERu forums<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/website-annotations\" title=\"Principles of marketing\/PMKT103\/Orientation\/Annotations\">Website annotations<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/oeru-resource-bank\" title=\"Principles of marketing\/PMKT103\/Orientation\/Resource bank\">OERu resource bank<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/learning-journal-blog\" title=\"Principles of marketing\/PMKT103\/Orientation\/Blog\">Learning journal blog<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/start-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT103\/Orientation\/Start declare yourself challenge\">Start &#8211; Declare yourself challenge<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/tasks-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT103\/Orientation\/Tasks declare yourself challenge\">Tasks &#8211; Declare yourself challenge<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/outputs-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT103\/Orientation\/Outputs declare yourself challenge\">Outputs &#8211; Declare yourself challenge<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Product branding and distribution channels\n<ul>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/overview\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/video-signpost-brands-and-branding\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Video signpost\">Video signpost: Brands and branding<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/brand-value\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Branding\">Brand value<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/distributing-the-product\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Distributing the product\">Distributing the product<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/channel-strategy-decisions\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Required reading 2\">Channel strategy decisions<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/marketing-channels\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Marketing Channels\">Marketing channels<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/marketing-channel-relationships\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Marketing channel relationships\">Marketing channel relationships<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/start-distribution-channels-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Distribution channels skills challenge\">Start &#8211; Distribution channels skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/tasks-distribution-channels-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Distribution channels skills challenge tasks\">Tasks &#8211; Distribution channels skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/outputs-distribution-channels-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Distribution channels skills challenge outputs\">Outputs &#8211; Distribution channels skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/quiz\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Quiz 1\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> Leveraging promotion tools and tactics\n<ul>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/overview\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/video-signpost-marketing-communications\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Video signpost 2\">Video signpost: Marketing communications<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/audio-signpost-business-promotion\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Business promotion\">Audio Signpost: Business promotion<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/integrated-marketing-and-communications\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Integrated comms\">Integrated marketing and communications<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/regulation-of-marketing\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Regulations\">Regulation of marketing<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/video-signpost-cross-cultural-marketing-communications\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Video signpost 3\">Video signpost: Cross-cultural marketing communications<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/start-promotion-tools-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Promotion tools skills challenge\">Start &#8211; Promotion tools skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/tasks-promotion-tools-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Promotion tools skills challenge tasks\">Tasks &#8211; Promotion tools skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/outputs-promotion-tools-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Promotion tools skills challenge outputs\">Outputs &#8211; Promotion tools skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/quiz\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Quiz 1\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li> The power of digital marketing\n<ul>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/overview\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Overview\">Overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/video-signpost-digital-marketing\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Video signpost\">Video signpost: Digital marketing<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/the-reach-of-the-internet\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Reach of the internet\">The reach of the internet<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-and-digital-media-marketing\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Required reading 2\">Social and digital media marketing<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-media-and-technology-trends\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Required reading 3\">Social media and technology trends<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/digital-marketing-strategies\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Digital marketing strategies\">Digital marketing strategies<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/start-digital-marketing-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Digital marketing skills challenge\">Start &#8211; Digital marketing skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/tasks-digital-marketing-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Digital marketing skills challenge tasks\">Tasks &#8211; Digital marketing skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/outputs-digital-marketing-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Digital marketing skills challenge outputs\">Outputs &#8211; Digital marketing skills challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/quiz\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Quiz 1\">Quiz<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Assessment\n<ul>\n<li> <a href=\"\/pmkt103\/assessment\/assessment-overview\" title=\"Principles of marketing\/PMKT103\/Assessment\/Overview\">Assessment overview<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/assessment\/certification-and-qualification-options\" title=\"Principles of marketing\/PMKT103\/Assessment\/Certification options\">Certification and qualification options<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/assessment\/how-to-certify-participation\" title=\"Principles of marketing\/PMKT103\/Assessment\/Certify participation\">How to certify participation<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/assessment\/about-stackable-micro-credentials\" title=\"Principles of marketing\/PMKT103\/Assessment\/Stackable micro-credentials\">About stackable micro-credentials<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/assessment\/certificate-in-business\" title=\"Principles of marketing\/PMKT103\/Assessment\/CERTHE\">Certificate in business<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/assessment\/pmkt103-edubit-assessment-tasks\" title=\"Principles of marketing\/PMKT103\/Assessment\/PMKT103 Edubit\">PMKT103 EduBit assessment tasks<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/assessment\/pmkt103-edubit-rubric\" title=\"Principles of marketing\/PMKT103\/Assessment\/PMKT103 Rubric\">PMKT103 EduBit rubric<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.018 seconds\nReal time usage: 0.021 seconds\nPreprocessor visited node count: 3\/1000000\nPreprocessor generated node count: 18\/1000000\nPost\u2010expand include size: 6390\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:185960-0!*!0!*!*!*!* and timestamp 20200607220617 and revision id 1069948\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/startup\/about\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/course-guide\/overview\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Launching products and generating market demand Startup Start here About Site map Course guide Overview Learning outcomes and objectives Syllabus Activities and learning challenges Resources Interactions Course announcements Course feed Learning pathways Orientation Overview OERu platform OERu social network OERu forums Website annotations OERu resource bank Learning journal blog Start &#8211; Declare yourself challenge Tasks [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2506,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2512","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2512"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2512\/revisions"}],"predecessor-version":[{"id":2513,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2512\/revisions\/2513"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2506"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}