{"id":2518,"date":"2020-06-08T01:50:32","date_gmt":"2020-06-08T01:50:32","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2518"},"modified":"2020-06-08T01:50:32","modified_gmt":"2020-06-08T01:50:32","slug":"learning-outcomes-and-objectives","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/course-guide\/learning-outcomes-and-objectives\/","title":{"rendered":"Learning outcomes and objectives"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"outcomes\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Learning outcome<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Upon successful completion of this micro-course, you will be able to:\n<\/p>\n<ol>\n<li> Apply marketing concepts and processes to develop a product brand for the promotion of a product or service taking into account distribution channels, cost effective promotion tools and digital marketing.\n<\/li>\n<li> Design a marketing plan for a product or service and justify improvements to early drafts.\n<\/li>\n<\/ol>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"aims\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Learning objectives<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>To support you in your progress towards achieving the learning outcome described above, each <b>learning pathway<\/b> in this course has its own set of learning objectives:\n<\/p>\n<ul>\n<li> <b>Orientation<\/b>\n<ul>\n<li> Create the relevant website accounts you need to engage in the OERu learning experience.\n<\/li>\n<li> Test drive the technologies by completing short activities using these tools.\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>Product branding and distribution channels<\/b>\n<ul>\n<li> Explain product branding and its characteristics\n<\/li>\n<li> Identify the components of the distribution process, its complexities, pain points and opportunities for increasing sales\n<\/li>\n<li> Critically think about distribution channels for different products at different stages in their life cycle (i.e., warehouse shipping, distribution to sellers, product returns and restocking)\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>Leveraging promotion tools and tactics<\/b>\n<ul>\n<li> Explain product promotion and its characteristics\n<\/li>\n<li> Identify the key elements of a promotional strategy for a product at different stages in its life cycle\n<\/li>\n<li> Explain how guerrilla marketing can expand the reach and cost-effectiveness of a promotional campaign\n<\/li>\n<\/ul>\n<\/li>\n<li> <b>The power of digital marketing<\/b>\n<ul>\n<li> Explain digital marketing, social media and their strengths and weaknesses\n<\/li>\n<li> Identify the key elements of a digital marketing strategy for a product at different stages in its life cycle\n<\/li>\n<li> Explain how digital marketing can expand the reach and cost-effectiveness of a promotional campaign\n<\/li>\n<li> Discuss the implications of digital promotions and social media for marketing planning\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.023 seconds\nReal time usage: 0.026 seconds\nPreprocessor visited node count: 206\/1000000\nPreprocessor generated node count: 842\/1000000\nPost\u2010expand include size: 6839\/2097152 bytes\nTemplate argument size: 3961\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:178941-0!*!*!*!*!2!* and timestamp 20200608015029 and revision id 1078789\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/course-guide\/overview\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/course-guide\/syllabus\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next 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